Leading with a Digital Strategy

所在平台: Coursera

课程主页: https://www.coursera.org/learn/leading-with-a-digital-strategy

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课程简介

课程名称：数字战略领导力 课程概述：在当今的商业环境中，领导和制定未来战略必须理解数字技术的应用。数字技术正在塑造企业、运营和家庭，改变组织方式。然而，许多人在这不断变化的时代中努力领导。那么，组织如何应对挑战，抓住数字时代带来的机遇呢？特别是先进技术如人工智能的出现，进一步加剧了这些挑战与机遇。 课程大纲： 第一周：数字转型概论 本模块将探讨数字转型的潜在悖论。课程讲座讨论数字转型如何改变个人生活和社会，让学生了解数字技术如何变革教育、医疗、商业和运营。尽管数字转型带来了繁荣，但也引发了许多挑战。 第二周：科学方法论与数字转型 在本模块中，您将学习如何运用不同的视角理解组织中的数字转型，并掌握相关的关键概念。此外，您将了解假设的概念以及如何运用它们来驾驭数字转型。课程还将介绍成功的数字转型的核心驱动力——目的，包括工具性目的、操作性目的和存在性目的，这三种目的将帮助回答关于数字转型的关键问题。 第三周：数字化转型组织 该模块将学习组织绩效模型。通过比较经济学和战略模型，强调基于能力的方法以掌握数字转型的工具性目的。您将了解到如何思考这种工具性目的，并探讨数字能力如何转变组织。 第四周：掌握工具性目的 在此模块中，您将学习如何利用数字技术影响组织的总体绩效。课程将解释不同能力如何提升组织表现，并讨论管理者在制定数字转型工具性目的时应考虑的能力绩效假设，包括能力层级和情境的角色，从而帮助您掌握成功数字转型的关键要素。 同行评审作业 本作业旨在帮助您反思在数字转型高级课程（第一部分）中涵盖的核心概念。

课程大纲

Name:Week 1: Digital Transformation: An Introduction

Description:In this module, you will learn about a transformative paradox. The lectures of the week discuss the potential of digital transformation, outlining how it is leading to the transformation of individual lives and societies. Students may gain insights into the fundamentals describing how digital technologies are transforming education, healthcare, commerce, and operations. Finally, the week’s lectures indicate that while digital transformation has ushered in an era of prosperity, it has raised many challenges as well.

Name:Week 2: Scientific Approach to Digital Transformation

Description:In this module, you will learn about the ways (lenses) to conceptualize digital transformation in any organization as well as the key concepts associated with these ways (lenses) of digital transformation. Additionally, you will also become familiar with the notion of hypotheses and how these may be used to master digital transformation. You will be introduced to the broader drive that makes digital transformations succeed–Purpose. Further, you will learn about three types of purpose–instrumental, operational, and existential–that help answer crucial questions regarding digital transformation. These three types of purposes form the topic for this and the other two courses in this digital transformation series.

Name:Week 3: Digitally Transforming Organizations

Description:In this module, you will learn about models of organizational performance. After comparing the economics and strategic models of organizational performance, the module will underline a capabilities-based approach to mastering the instrumental purpose of digital transformation. You will learn how to think about this instrumental purpose of digital transformation. The lectures will discuss the views on digital capabilities and how these are transforming organizations.

Name:Week 4: Mastering the Instrumental Purpose

Description:In this module, you will learn how leveraging digital technologies has impacted the overall performance of organizations. For instance, you will understand how the different capabilities enhance an organization’s performance. The week will also explain the capability performance hypotheses that managers should think about when creating the instrumental purpose for digital transformation. The lectures will discuss various related notions, such as the hierarchy of capabilities and the role of context. These represent the key aspects of the capability performance hypotheses. The lectures will also formalize the notions of the Digital Capability Conversion Factor and Organizational Capability Performance Factor. These will help an individual learn about the key elements necessary for successful digital transformation in any organization.

Name: Peer Review Assignment

Description:This Peer-Review Assignment aims to help you reflect upon the core concepts covered in the Advanced Advanced Digital Transformation (Part 1) course

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