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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/leadership-storytelling
课程评论：没有评论
课程名称：最大影响力的领导沟通：讲故事能力 课程概述：讲故事是领导力的重要组成部分。有效的领导者通过沟通激励人才卓越，为投资者和社区建立合作关系，与客户互动，并在全球社区中扩大自身影响力。培养真实、可信且引人入胜的叙述对于领导者的成功至关重要。本课程帮助领导者找到自己的故事，发展与各利益相关者的讲故事能力；在危机中建立有效的声音；通过社交媒体及第三方媒体进行良好的互动；并传达创新的愿景。 课程大纲： 1. **来自伟大品牌的领导课** 描述：什么才是真正伟大的品牌？什么才是伟大的领导者？在这一模块中，我们将从伟大品牌中学习领导课，以此帮助您建立自己的个人品牌。 2. **简单的领导故事艺术** 描述：在这一模块中，您将学习简易的讲故事艺术。您将了解如何将讲故事作为一种强有力的战略沟通工具，以激励、驱动和启发对您成功至关重要的受众。您还将接触到视觉思维导图的概念，帮助您有效构建故事。 3. **危机中的讲故事：终极营销事件** 描述：在媒体驱动的危机中取胜，意味着做“正确”的事情，然后讲述一个基于事实的故事。在这一模块中，您将学习到，您的行为和讲述的故事质量对危机沟通策略至关重要。最有效的危机应对者会提前规划突发事件，并认识到知道该做什么与准备去做之间的巨大差异。 4. **领导讲故事与创新** 描述：领导力需要创新思维，但让他人对新的方法或产品产生灵感，需要讲故事。这一模块将增强您的领导沟通能力，助力您发展组织。
Name:Leadership Lessons From Great Brands
Description:What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
Name:The Art of Leadership Storytelling Made Simple
Description:In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
Name:Storytelling in Crisis: The Ultimate Marketing Event
Description:Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
Name:Leadership Storytelling and Innovation
Description:Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
