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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/leadership-socialinfluence
课程评论：没有评论
课程名称：通过社会影响力的领导力 课程概述：该课程将为学习者提供一个系统的框架，以分析说服性影响情境。学习者将能够识别说服者面临的不同挑战，并设计出相应的策略来应对这些挑战。课程的主要目标是为学习者提供一个丰富的说服工具箱，并帮助他们理解不同工具在不同情境下的有效性。本课程将重点关注四个广泛主题：影响个人态度的策略；影响行为的社会因素的策略；影响人们对实施所需行为的能力认知的策略；以及促使人们付诸行动的现有意图的策略。 课程大纲： 1. 影响态度 描述：本模块讨论说服者经常面临的第一个挑战：让人们认为您所提议的想法是个好主意。有时，人们之所以没有按照您的期望去做，是因为他们还没有被说服——即，他们的态度不够积极。该模块将讨论一些改变人们态度的基本策略。 2. 影响社会因素 描述：即使人们对您提议的事情持积极态度，社会因素（他们认为其他人做的或希望他们做的事情）也可能导致他们不去做您想要的事情。本模块讨论了这样的社会考虑如何对说服者构成挑战，以及如何成功地影响这些因素的方法。 3. 影响感知能力 描述：人们可能对您倡导的行动持积极态度，即使所有社会因素都朝着正面发展，但仍然可能不进行所期望的行为——因为他们认为自己无法执行该行动。也就是说，他们觉得行为太困难，能力不足。本模块讨论了应对这一挑战的策略，即影响感知行为能力的策略。 4. 将意图转化为行动 描述：即使人们已经拥有所需的积极态度、正面的社会因素，以及高的执行行为的能力认知——即使他们打算采取您希望的行为——他们仍然可能失败。当人们拥有您希望的意图但未能付诸行动时，挑战在于使人们将这些意图转化为实际行动。本模块讨论了几种鼓励人们这样做的策略。
Name:Influencing Attitudes
Description:This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes.
Name:Influencing Social Factors
Description:Even if people have positive attitudes about what you’re proposing, social factors—what they think other people do or want them to do—might lead them to not do what you want. This module discusses several ways in which such social considerations might pose a challenge for persuaders—and discusses how to successfully influence such factors.
Name:Influencing Perceived Ability
Description:People can have positive attitudes about your advocated action, and all the social considerations can be lined up positively, but still people might not engage in the desired behavior—because they don’t think they can perform the action. That is, they think the behavior is too difficult, too hard to do, they lack the ability. This module discusses strategies for addressing that challenge—strategies for influencing perceived behavioral ability.
Name:Converting Intentions into Action
Description:Even when people already have the desired positive attitudes, positive social factors, and high perceived ability to perform the behavior—that is, even when they intend to engage in the behavior you want—even then they might fail to do so. When people have the intentions you want but aren’t acting on them, then the challenge is to get people to convert those intentions into actions. This module discusses several strategies that can encourage people to do that.
This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
