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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/launching-your-freelancing-business
课程评论：没有评论
课程名称：启动你的自由职业业务 课程概述：本课程是“建立自由职业生涯”专项中的第三门课程，旨在帮助学习者准备好将商业计划公之于众并开始寻找工作。课程内容包括如何为项目设定界限、如何建立公开的作品集和材料，以及如何展示个人作品。 课程大纲： 1. **课程概览**：本部分将涵盖启动业务的主要方面。学习者将学习如何向外界介绍自己所做的事情，以及为什么他们应该选择自己作为自由职业者。通过回顾课程概览和学习者期望，学习者将与来自自由职业者社区的重要成员见面，获取实用的见解。 2. **你的品牌承诺**：在这一部分，学习者将思考如何向世界展示自己的自由职业业务？提供什么独特的服务或产品？沟通方式又该如何？ 3. **客户旅程**：陌生人如何转变为客户？在本部分中，将讲解客户旅程的各个阶段，帮助学习者理解潜在客户的培养过程，从而更好地达成交易。很多学习内容来自与潜在客户的对话。 4. **一切尽可自动化**：成功的企业通常创建系统和可重复的流程，以维持高质量并降低成本。本部分将帮助学习者识别机会，创建更精简的业务流程。 5. **作为自由职业者，你总是可以变得更好**：随着处理的客户越来越多，学习者需要不断进步。找到方法来简化服务交付，并管理自己的声誉，以吸引和应对更多客户. 本课程适合希望建立和发展自由职业业务的学习者，特别是鼓励没有看到“由加州艺术学院赞助”通知的CalArtians通过课程/专项FAQ中的Coursera for CalArts项目加入。
Name:Course Overview
Description:This course will cover the major aspects of launching your business. You'll learn how to tell the world about what you do and why they should do business with you as a freelancer. In this first section, you'll review the course overview and student expectations. You'll also meet some special members of our community of freelancers who will give you practical insights.
Name:Your brand promise
Description:In this section, you will learn and think about how will you present your freelancing business to the world? What will you offer that is unique and different? What will your communication approach be?
Name:The Customer Journey
Description:How does a stranger become a customer? We'll walk through the stages of the customer journey so that you can understand the gradual process of nurturing a lead and get better at closing deals. Much of this learning comes from talking to potential customers!
Name:Automate everything
Description:Businesses that do well tend to create systems and repeatable processes to maintain high quality and lower costs. In this section, you'll identify opportunities to create a more streamlined business.
Name:You can always get better as a freelancer
Description:As you handle more and more customers, you'll want to keep improving. Find ways to streamline the delivery of your services and manage your reputation so that you can attract and handle more customers.
The third course in the Building Your Freelancing Career specialization will help learners get their business plan ready to be public-facing and start finding work. The course will cover topics such as how to set boundaries with projects, how to build a public-facing portfolio and materials, and how to present one's work. CalArtians who do not see a "Sponsored by CalArts" notice when enrolling are encouraged to access this course and the specialization by joining through the Coursera for CalArts program linked in the course/specialization FAQ.
