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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/launch-strategy
课程评论：没有评论
课程名称：启动策略：五步走向收官体验 概述：本课程是此次专业化系列中的最后一门课程，旨在帮助学习者为商业启动做好准备，类似于NASA发射前的最后准备工作。本课程的目标是创建一份详细的文档，列出启动商业前需要采取的行动和考虑的事项，包括具体的实施说明。课程提供五个主要成果：首先，帮助学习者调整心态，专注于对商业启动影响最大的认知；其次，深入了解商业的各个方面如何影响其在第一天创造和交付价值，并制定行动计划；第三和第四个成果是为建立“市场连接”而制定的行动计划，包括市场参与策略和销售生成方法；最后，课程提供一份操作问题的最终检查清单，确保学习者在进入收官课程和商业启动时，做好充分准备。 课程大纲： 1. **准备心态：战略焦点** - 引导学习者制定明确的愿景、使命、目标和战略声明，帮助其优化商业启动活动的成功概率。 2. **准备心态：资源焦点** - 形成资源清单，识别可用于商业启动的资源，确保资源充分。 3. **准备商业：资金焦点** - 了解非传统资金来源，帮助学习者为商业启动找到所需的资金。 4. **准备商业：设计焦点** - 确保业务能在启动时有效创造和交付产品或服务，更新商业模式。 5. **准备商业：执行资金** - 完善操作任务，提供启动预算，确保可生产和交付的能力。 6. **为市场创建和“ABC”计划** - 制定营销和销售计划，建立连接客户的策略，实现客户的创建。 7. **启动检查清单** - 最后一步是形成正式的启动计划，列出实际执行步骤以确保成功启动。 课程强调市场参与的重要性，通过同伴评审作业提供反馈，从而提升商业成功的机会。
Name:Gearing Up Mindset: Strategy Focus
Description:This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement.
Name:Gearing Up Mindset: Resource Focus
Description:This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business.
Name:Gearing Up Business: Funding Focus
Description:This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business.
Name:Gearing Up Business: Design Focus
Description:This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business.
Name:Gearing Up Business: Execution Funding
Description:This module completes step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. As discussed in modules three and four there are three areas that must be addressed to help insure that your business is capable and ready to create and deliver its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, This module focuses on the third and final of these requirements: finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. Finalizing these operational tasks not only provides a checklist for launch, but a budget for launch as well. At the end of this module you will have a production plan and accompanying budget along with a startup budget.
Name:Gearing Up For Market Creation & ABC Plan
Description:This module addresses the third (Get Market Created) and fourth (Get 'ABC' Game Plan) steps of the process to prepare for your capstone experience and business launch. These two steps prepare the business to connect with individuals and organizations in its market, form and nurture relationships and create customers. There is a saying in sports that winning cures all ills. There are several reasons that lead to business failures, most if not all can be cured with enough customers. Peter Drucker, who many describe as the father of modern business consulting, is famously quoted as saying, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” In essence a business is to create value, then create a customer. At the end of this model you will be able to develop a marketing plan and sales plan outlining the specific tools you will use to connect with and create customers.
Name:Checklist for Launch
Description:This module presents the fifth and last step to prepare for your capstone experience and the launch of your business. At the end of this module you will have a completed a formalized final launch plan laying out the execution steps for your capstone experience.
This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things. Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one. Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.
