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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/launch-online-business
课程评论：没有评论
课程名称：启动您的在线业务 课程概述： 完成本课程的学习后，学员将能够： - 理解不同的商业模式 - 学习为他们的业务命名的策略 - 创建客户画像 - 创建品牌形象 - 制定独特的价值主张，并学习如何使他们的业务在竞争中脱颖而出 - 了解建立网站所需的每一个步骤及最佳实践 - 掌握文案撰写、摄影和视频制作的注意事项 - 拥有一个预发布清单和网站维护知识 - 获得市场营销和公关的基础知识 - 制作一份关于他们业务的投资推介报告，以便向潜在合作伙伴和投资者展示 课程大纲： 1. 基础知识：在线业务的起点 - 描述：在这一模块中，您将学习如何定义您的在线业务，开设商业银行账户，客户的价值，如何为您的业务品牌并与竞争对手区分开来。 2. 深入了解创建在线业务 - 描述：在这一模块中，您将学习如何为您的在线业务创建和启动网站。 3. 准备您的在线业务启动 - 描述：在这一模块中，您将探索开发和使用网站的制作方面，检查网站质量，并在启动之前查看相关指标。 4. 成功启动您的在线业务：接下来该怎么办？ - 描述：在这一模块中，您将探讨日常业务运营和长期可持续性的营销策略。 通过本课程的学习，您将掌握启动和运营在线业务所需的关键技能和知识。
Name:Let’s Start with the Basics of an Online Business
Description:In this module, you will learn about defining your online business, opening a business bank account, the value of customers, branding your business and differentiating you from your competitors.
Name:A Deeper Dive into Creating an Online Business
Description:In this module, you will learn to create and launch a website for your online business.
Name:Preparing Your Online Business Launch
Description:In this module, you will explore the production end of developing and using a website, quality check your site, and look at metrics before launching your site.
Name:Successful Launch of Your Online Business. Now what?
Description:In this module, you will explore daily business operations and marketing strategies for long-term sustainability.
Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - production do's and don'ts for copywriting, photography and video - have a pre-launch checklist and website maintenance - gain foundational knowledge of marketing and pr - create a Pitch Deck about their business that they can deliver to potential partners and investors
