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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/introduction-to-tourism-and-hospitality
课程评论：没有评论
课程名称：旅游与酒店管理导论 课程概述：旅游是人类最具激励性的活动之一，激发人们探索新地方和建立新联系的愿望。从梦想出发，到亲身体验，旅游让我们享受、发现和惊喜。达赖喇嘛曾说：“每年至少去一个你从未去过的地方”，这正是旅游的精髓。 课程大纲： 1. 旅游与酒店概念 - 该模块介绍旅游与酒店的基本概念、分类及历史发展。讨论了人们旅行的动机和原因。 2. 旅游作为社会经济现象及服务活动 - 分析旅游市场的供需关系、季节性、旅游行为及旅客特征。同时探讨旅游对地方发展的经济贡献及酒店行业面临的挑战。 3. 旅游活动的新模式 - 讨论新的旅游消费习惯、崭露头角的旅游目的地，以及数字化转型对旅游行业的影响。 4. 旅游与全球变暖：适应与减缓 - 本模块关注气候对旅行偏好的影响，探讨旅游对环境的负面影响及联合国对旅游行业的建议，并审视可持续旅游的要求及其在生态足迹中的重要性。 该课程旨在为学习者提供有关旅游与酒店行业全面的基础知识，帮助他们理解其经济、社会和环境影响。
Name:Tourism and hotel concepts
Description:In the first module we will approach the notions of tourism and hospitality. Types and classification. The tourist and his motivations: Why do we like to travel? The history of tourism and hospitality: origin and evolution.
Name:Tourism as a socioeconomic phenomenon and service activity. Components of the tourism market
Description:This week we will develop tourism supply and demand, tourism service and product, seasonality, travel flows, tourist behavior and profile. We will also look at the economic contribution of tourism to local development, and the implications of the hotel sector in the economy and the challenges it presents.
Name:New modalities in tourism activity. Investment, connectivity and digital transformation in the sector
Description:In this module we will address the new tourism habits and consumption, the emerging tourism destinations. We will also analyze the characteristics of the new forms of tourism and digital transformation as a differential value within the tourism sector.
Name:Tourism and global warming: adaptation and mitigation. Heritage sites and sustainable tourism
Description:In this last module we will look at climate as a travel preference factor. In turn, we will delve into the negative impacts of tourism and the environment, and the recommendations of the United Nations to the tourism sector. On the other hand, we will review the requirements necessary to practice sustainable tourism and the importance of tourism in the ecological footprint.
Tourism is one of the most motivating activities for any person. It fills us with enthusiasm, with the desire to get to know new places and establish new bonds. The trip begins long before we start it: when we dream about it, when we imagine ourselves visiting places, tasting flavors, getting to know new cultures. In it we enjoy, investigate, discover and above all, we are amazed with experiences to be revealed. “Once a year go somewhere you've never been before” (Dalai Lama), is one of the phra
