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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/introduction-to-tech-sales
课程评论：没有评论
课程名称：科技销售入门 课程概述：科技销售入门是一门专门的课程，旨在帮助学习者掌握有效销售科技产品所需的知识和技能。课程的核心理念是，不仅关注产品本身，更要关注其为客户带来的价值和协作。通过掌握这些内容，学习者将能够改变其销售方式，从而提升销售效果。 课程大纲： 1. 课程介绍：本课程由经验丰富的讲师Jean Barnard主讲，专注于B2B环境中的科技销售，强调投资回报率（ROI）和共同创造的重要性，帮助参与者全面理解客户需求。 2. 第一课：仍然是销售——科技购买的动机 这一课将介绍科技销售的基础知识，强调尽管销售过程相似，但科技购买的动机具有独特性。企业购买科技产品的目的是为了增加收入、降低成本或减少风险，因此在销售时必须关注价值和ROI，而非仅仅是价格。 3. 第二课：分析ROI概念 本课深入探讨科技销售中的投资回报率（ROI）概念。学习如何清晰表达和展示科技产品的财务收益，并展示投资如何在未来产生成本节约或收入增长。 4. 第三课：与客户共同创造及客户倡导者的角色 这一课探讨了共同创造的过程，学习如何与客户合作，开发符合其特定需求的定制科技解决方案。同时，还将学习如何识别并与客户倡导者合作，以确保共同创造解决方案的成功。 本课程旨在通过分析和应用这些概念，提升参与者在销售科技产品时的有效性，使其与企业目标对齐，为客户创造更大的价值。
Name:Introduction to Tech Sales
Description:"Introduction to Tech Sales" is a comprehensive course designed to provide a deep understanding of tech sales within a B2B environment. Led by experienced instructor Jean Barnard, the course emphasizes the importance of ROI, co-creation, and thoroughly understanding the buyer's needs. Through its structured lessons, students will learn about the unique motivations behind technology purchases, the significance of ROI, and the process of co-creating solutions with customers. The course aims to equip participants with the skills to analyze and apply these concepts, thereby enhancing their effectiveness in selling technology products by aligning them with business goals and creating value for the buyer.
Name:Lesson1: Still a sale (and sales process like any other), the difference is in why companies buy technology
Description:This lesson covers the basics of tech sales, emphasizing that while the sales process may be familiar, the motivations behind technology purchases are unique. Businesses buy technology to increase revenue, decrease costs, or reduce risks, making it crucial to focus on value and ROI rather than just price.
Name:Lesson 2: Analyze the Concept of ROI
Description:In this lesson, you will delve into the concept of ROI in tech sales. Learn how to articulate and demonstrate the financial benefits of your tech products, showcasing how the investment will yield cost savings or revenue generation over time.
Name:Lesson 3: How to co-create with your customer and the role of a customer advocate
Description:This lesson explores the process of co-creation, where you collaborate with your customer to develop tailored technology solutions that meet their specific needs. You will also learn about the importance of identifying and working with a customer advocate to ensure the success of these co-created solutions.
Imagine transforming the way technology solutions are sold by focusing not just on the product, but on the value and collaboration it brings to your customers. How would mastering this change your approach to sales? Introduction to Tech Sales is a specialized course designed to equip learners with the knowledge and skills to sell technology products effectively. This course emphasizes the importance of Return on Investment (ROI) and co-creation in tech sales, aiming to provide strategies that re
