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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/introduction-to-digital-transformation-part-1
课程评论：没有评论
课程名称：数字化转型导论第一部分 课程概述：本课程旨在介绍数字化转型的关键要素，帮助您理解创新和技术变革的驱动因素及其经济学，以便在自己的行业中创造竞争优势。您将学习数据的商业价值，以及人工智能和自主技术等核心技术的快速增长如何影响竞争的本质。此外，课程还将帮助您理解“数字化转型栈”——基础设施、技术、商业功能和战略，并使用这一框架来规划业务转型的方法。该课程非常适合任何正在经历数字化转型的行业，以及希望深入了解数字化转型，从而具备领导数字化转型所需基础知识的人士。 课程大纲： 1. 数字革命 描述：科技的快速演变要求组织解构其价值链以获得竞争优势。本节课将讨论有关数字信息处理、传播和存储的三条基本法则，随后探讨技术变革的指数级增长如何推动行业变革。此外，您还将听取Pitney Bowes高层领导关于其业务持续适应和转型的见解。 2. 数字干扰的经济学 描述：干扰并不新鲜，我们可以通过过去的经验学习如何在数字时代的持续干扰中茁壮成长。本节课将探讨数字化转型的基础以及竞争生命周期的本质。我们将研究创新和技术变革的基础经济学，最后通过数字化转型的视角探讨 incumbency（市场主导地位）与创新经济学。 3. 数字化之路 描述：此部分内容待补充。 4. 额外资源以促进学习 描述：此部分内容待补充。 本课程是希望深入理解数字化转型并带领企业在变革中获得竞争优势的理想选择。
Name:The Digital Revolution
Description:The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. In this class, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about the ongoing adaptation and transformation of their business.
Name:The Economics of Digital Disruption
Description:Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. In this class, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
Name:The Path to Digitization
Description:
Name:Additional Resources to Advance Your Learning
Description:
This course was designed to introduce the key components of digital transformation so you can understand the drivers and economics of innovation and technological change to create competitive advantage in your own industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition. You will also develop an understanding of the “digital transformation stack” - infrastructure, technology, business functions, and strategy -- and use the framework to map an approach to transforming your business. This course is idea for anyone whose industry is undergoing a digital transformation and for those who want a deeper understanding of digital transformation so they have the foundational knowledge to help lead digital transformation.
