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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/introduction-to-business-management-winning-internally
课程评论：没有评论
课程名称：商业管理导论：内部成功 课程概述：本课程旨在帮助学员广泛了解赢得市场的公司是如何在内部运营的，以创造成功的商业和高效的组织。该课程提供了丰富的知识，帮助学生做出明智的职业选择，适合那些正在考虑下一学位的学生、新兴领导者探索跨职能机会，以及创业者启动新业务。 模块一：理解商业、公司及结构 在此模块中，学员将学习商业的基本概念，包括不同类型的商业、公司结构和价值链。通过实践，学员将了解公司是如何构建的，以及各个职能如何无缝运作以创造客户价值。 模块二：愿景、使命、战略、创新与产品开发 在这一模块中，学员将体会推动可持续竞争优势的关键战略要素。课程将强调长期愿景、明确目标、企业价值观、战略规划，以及创新和新产品开发过程的重要性。 模块三：制造与财务 此模块将使学员掌握公司内部日常运作的核心知识，特别是制造流程和质量管理。同时，学员还将学习会计基础、财务报表及财务管理，这些都是做出明智商业决策所必需的。 模块四：领导力、人力资源与环境、社会、治理（ESG） 在该模块中，学员将探索不同的领导技能与风格、人力资源职能（如招聘、培训、绩效管理），以及现代企业中的环境、社会和治理（ESG）因素。
Name:Understanding Business, Company and Structures
Description:In this module, 'Understanding Business, Company, and Structures,' you will learn fundamental concepts such as types of business, company structures, and the value chain. You will develop a practical understanding of how companies are structured and how different functions operate seamlessly to create customer value.
Name:Vision, Mission, Strategy, Innovation and Product Development
Description:In this module, 'Vision, Mission, Strategy, Innovation, and Product Development,' you will learn to appreciate the critical strategic elements that drive sustainable competitive advantage. You will understand the importance of a long-term vision, a strong sense of purpose, corporate values and strategies, and innovation and new product development processes.
Name:Manufacturing and Finance
Description:In this module, 'Manufacturing and Finance', you will gain knowledge of core day-to-day internal operations across manufacturing processes and quality management. You will also learn about the fundamentals of accounting, financial statements, and financial management, which are crucial for informed business decisions.
Name:Leadership, Human Resources and ESG
Description:In this module, 'Leadership, Human Resources, and ESG,' you will explore different leadership skills and styles, HR functions such as recruitment, training, performance management, and ESG (Environment, Social, Governance) factors in modern businesses.
Develop a broad understanding of how winning companies operate internally to create successful businesses and high-performing organizations. This comprehensive course provides the knowledge to make informed career choices for students deciding on the next degree, emerging leaders exploring cross-functional opportunities, or entrepreneurs starting a new business. In the first module, 'Understanding Business, Company, and Structures,' you will learn fundamental concepts such as types of business,
