|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/introduction-intellectual-property
课程评论：没有评论
课程名称：《知识产权导论》 课程概述：知识产权是科技领域的“货币”，世界上最有价值的知识产权资产的价值远超过其现实世界的对应物。例如，苹果公司的商标品牌在2017年的价值超过了1000亿美元，而J.K.罗琳的《哈利·波特》系列至今创造了超过250亿美元的收入。那么，法律究竟是如何为这些无形资产创造如此巨大的价值的呢？ 本课程将介绍美国知识产权的多种类型：专利，涵盖发明和过程创新；版权，保护原创作品的作者权利；商标，保护企业作为有价值商品和服务来源的商业身份。课程还将通过案例研究，探讨全球企业如何利用知识产权法从这些无形资产中创造巨额价值。 课程大纲： 第一部分：美国现有的知识产权保护 本模块将介绍知识产权的概念，并解释其如何创造价值。您将了解美国主要的知识产权保护形式——版权、商标和专利，以及替代性知识产权保护形式。 第二部分：知识产权权利的哲学和经济理由 为什么要有知识产权保护？本模块考察知识产权法对现代经济的影响，以及为提供知识产权保护而设立的政策理由。 第三部分：知识产权法的替代方案 随着社会需求的变化，知识产权法也在不断演变。本模块研究了知识产权保护的替代形式，并探索这些替代方案的利弊。 第四部分：知识产权案例研究 本模块深入分析三家来自不同产业的主要公司的知识产权战略：苹果公司、通用汽车公司和诺华制药公司。
Part: 1
Title:Existing Intellectual Property Protection in the U.S.
Description:This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
Part: 2
Title:Philosophical and Economic Justifications of IP Rights
Description:Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
Part: 3
Title:Alternatives to Intellectual Property Law
Description:Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
Part: 4
Title:Case Studies in Intellectual Property
Description:This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.
