|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/introduction-digital-health-entrepreneurship
课程评论：没有评论
课程名称：数字健康创业入门 课程概述：本课程将提供数字健康创业的概述，重点学习基本的数字健康术语，探讨在COVID大流行期间远程医疗的现状及其增长，以及了解影响美国医疗系统的整体环境和宏观力量，以及数字健康的演变。成功完成课程的学生将理解支付方、监管机构、临床医生和患者对数字健康创新的影响及其含义。 课程大纲： 1.模块名称：数字健康创业概述与介绍 描述：在此模块中，您将深入了解数字健康所涵盖的范围和领域。我们将探索并区分数字医学和数字治疗的子群体及其在数字健康和医疗实践中的重要性。随后，我们将详细探讨数字健康在医疗行业中的重要影响，以及推动变革的技术和创新类型。最后，我们将把远程医疗作为快速改变医疗方式的数字健康技术的关键例子，并分析其在COVID大流行中加速采用的原因。这些内容将对您作为创业者在数字健康领域的机会评估至关重要。 2.模块名称：数字健康环境 描述：在此模块中，您将获得有关塑造数字健康环境的外部条件的洞察。我们将首先理解影响美国医疗系统的宏观趋势。然后，您将听取行业声音，以更好地从医疗客户的角度理解这些趋势。您还将接触融资机制的基础知识及公共和私人支付模型的概念。所有这些内容将对您理解作为下一代数字化医疗的新兴机会至关重要。 3.模块名称：改善人群健康：数字健康创新的目标 描述：在建立对数字健康运营宏观环境的理解的基础上，此模块将探讨我们医疗系统试图解决的具体挑战以及数字健康解决方案可以发挥的作用。以人群健康为指导框架，您将被引导了解未满足的需求及实施挑战的关键领域。通过实例，您将学习某些健康科技公司如何应对这些挑战以及制定数据驱动战略的重要性。 此课程将为学生提供重要的知识基础，帮助他们在数字健康领域进行创新和创业。
Name:Overview and Introduction to Digital Health Entrepreneurship
Description:In this module, you will gain insight into the scope and areas covered by digital health. We will explore and differentiate digital health subgroups of digital medicine and digital therapeutics and their importance to digital health and the practice of medicine. Then we explore in more detail the importance that digital health can have on the health care industry and the types of technologies and innovations driving change. Finally, we will look at telemedicine as a critical example of a digital health technology that has rapidly changed health care and how its adoption was accelerated by the COVID pandemic. All of this will be critical to your understanding and ability to examine opportunities in digital health as an entrepreneur.
Name:The Digital Health Landscape
Description:In this module, you will gain insight into the environmental conditions shaping the digital health landscape. We will first understand the macro trends impacting the U.S. healthcare system. Then you will learn from industry voices to better contextualize these trends from the perspective of the healthcare customer. You will then gain exposure to the foundations of financing mechanisms and public and private payment models. All of this will be critical to your understanding of what the opportunities are emerging as part of the next generation of digitally enabled healthcare.
Name:Improving Population Health: The Objective of Digital Health Innovation
Description:Building on your understanding of the macro environment in which digital health must operate, this module will explore the nuances of exactly what challenges our healthcare system is trying to solve and the role that digital health solutions can play. Using population health as a guiding framework, you be guided through key areas of unmet needs and examples of implementation challenges. Tying it all together, you will learn from examples of how certain health technology companies are tackling some of these challenges and the importance of developing data-driven strategies.
This course will provide an overview of digital health entrepreneurship with an initial emphasis on learning the basic digital health terminology, exploring a current example of telemedicine and its growth during the COVID pandemic, and gaining an understanding of the landscape and macro forces that affect the US healthcare system and the evolution of digital health. Students who successfully complete the course will understand the impact that payers, regulators, clinicians, and patients have on and the implications for digital health innovations.
