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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/international-business-venturing-abroad
课程评论：没有评论
课程名称：国际商业海外投资 课程概述： 本课程评估和回顾企业参与国际商务的多种方式。课程首先提出任何希望走向全球的企业需要做出的三个决策，包括国家选择模型。接着，讨论了出口和进口的模式，以及合同入境模式，如许可和特许经营，之后介绍了外国直接投资策略，比如合资、并购等。最后，课程个人化地探讨了全球化的决策过程，包括决定出国、准备出国、在海外工作和生活以及返回家乡的挑战。 课程大纲： 1. 入境策略（IB Entry Strategies）： 本模块回顾国际市场入境的策略。首先探讨“我们是否应该走向全球？”的问题，并讨论做出这一决策的因素。在考虑答复为“是”后，我们进行基本入境决策的回顾——入境时机、国家选择和入境策略。模块最后讨论入境时机，并使用PESTEL模型进行国家选择的深入讨论。 2. 出口策略（Exporting Strategies）： 本模块讨论如何进入外国市场进行出口。首先描述出口与进口之间的关系，接着介绍成功出口所需的步骤。然后比较三种替代出口类型：直接出口、与中介的间接出口和搭便车出口。模块最后探讨成功进口的策略，这基本上是成功出口的镜像。 3. 直接入境策略（Direct Entry Strategies）： 本模块探讨直接进入外国市场的方法，包括合同入境方法和外国直接投资。合同方法包括许可、特许经营、外包、管理合同以及交钥匙项目等，其中企业与外国公司保持一定距离。对于外国直接投资（FDI），企业则是以主动拥有的方式与外国公司建立联系。外国直接投资的方法包括合资、并购和新建项目。 4. 海外生活（Living Abroad）： 在最后模块中，我们讨论国际商业的个人面，包括作为外籍人士在海外的工作和生活。首先描述成功外籍人士的特点及不太成功的案例。然后复习为海外生活准备的步骤及必要的预防措施。接着探讨外籍人士在海外的生活如何应对文化冲击。最后，讨论长期在外工作后返回家乡所面临的挑战，并简要讨论“值得吗？”的回答，初步的答案是“值得！” 5. 在海外运营（Operating Abroad）： “在海外运营”课程考试。
Name:IB Entry Strategies
Description:This first module reviews international foreign country entry strategies. In the first lesson, we ask the question “Should we go global?” and discuss the factors for making this decision. Assuming the answer is “yes,” we then review the three basic entry decisions that must be addressed - entry timing, country selection, and entry strategy. The module concludes with a discussion of entry timing, and an extended discussion of country selection using the PESTEL model as a tool to assist with making the final decision.
Name:Exporting Strategies
Description:In this module, we discuss exporting into a foreign market. First described is the relationship between exporting and importing, followed by the steps required for successful exporting. Then three alternative types of exporting are compared: direct exporting, indirect exporting with intermediaries, and piggyback exporting. The module concludes with a discussion of successful importing, which is essentially a mirror image of successful exporting.
Name:Direct Entry Strategies
Description:In this module we explore methods of direct foreign-country entry including both contractual entry methods and foreign direct investment. Contractual methods include licensing, franchising, outsourcing, management contracts, and turnkey projects where a firm has an arms-length relationship with a foreign company. With foreign direct investment, a firm takes an active ownership position with a foreign firm. Methods of foreign direct investment (abbreviated as FDI) are joint ventures, mergers, acquisitions, and Greenfield investment.
Name:Living Abroad
Description:In this final module, we examine the personal side of international business with a discussion of working and living abroad as an expatriate (expat). We first describe the characteristics of successful expats contrasted with those you are less successful. We then review the many steps needed to prepare for living abroad along with necessary precautions. Next, we discuss life abroad as an expatriate including a description of how to cope with culture shock. And finally, we discuss the challenges of returning home after a long assignment abroad. We conclude with a brief discussion of “is it worth it?” The provisional answer is “Yes!”
Name:Operating Abroad
Description:"Operating Abroad" course exam
This course reviews and evaluates the many ways that businesses can engage in international commerce. First presented are the three decisions that any business needs to make to go global, including a model for country selection. Next, modes of exporting and importing are discussed, followed by a review of contract modes of entry such as licensing and franchising, and then foreign direct investment strategies such as joint ventures, mergers, and acquisitions. The course concludes with a personal look at going global, including deciding to go, preparing to go, working and living abroad, and the challenges of coming home.
