|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/international-business-context
课程评论：没有评论
课程名称：国际商务环境 概述：本课程探讨国际商务的环境，回顾国际商务过去的存在背景及现代运作形式。首先，课程总结了国际贸易的理论和历史，以及商业在全球贸易中的地位。接下来，课堂将回顾全球化及其对国际商业的影响。然后，讨论国际商务必须运营的各种政治、经济和伦理环境。最后，介绍当前的国际贸易协议以及国家贸易法律法规。缺乏对国际商务背景的理解，会使国际经理人和领导者在追求成功的过程中面临困难。 课程大纲： - **国际贸易**：第一模块快速回顾全球贸易的悠久历史，分析国际贸易近年来迅速增长的原因，历史贸易理论的演变，以及当代贸易理论。课程讨论国际商务的实施动机和全球运营方法，并探讨重建古老贸易路线的努力、一个失败贸易理论的历史影响，以及某全球最大公司的扩张失败案例。 - **全球化**：近期国际贸易迅速增长的显著特点。定义全球化，回顾其成功案例及面临的挑战与批评，并通过一个新兴技术的案例研究，探讨可能加速全球化进程的因素。 - **国际政治、法律和经济环境**：本模块考察国际商务运营所需的多样环境，重点研究国际政治和法律体系的基础。“国际经理”必须理解这些体系的运作及其对国际商务的影响。此外，还讨论了国际商务伦理、企业社会责任以及腐败问题的复杂性。 - **国际贸易法律**：本模块探讨各国如何通过建立贸易壁垒来保护本国工业和就业，同时也研究各国为减少甚至消除这些壁垒而创建的外贸协议和组织。总结各国的贸易法律，如进出口限制，并考察各国设立的自由贸易区及其对于跨境交易的促进作用。最后，关注国家知识产权法律，如专利、版权和商标，这在高科技和娱乐产品的国际贸易中变得尤为重要。 - **国际商务背景**：本模块概述了国际商务的背景知识，为今后的学习奠定基础。
Name:International Trade
Description:In this first module, we take a quick survey of the long history of global trade and then review reasons why international trade has grown so rapidly in recent decades. Next, we review the historical evolution of trade theory and review contemporary trade theories. We argue that International Business is the implementation of International, discuss the motives for engaging in international business, and present the methods that businesses employ to operate globally. Along the way we look at a huge ongoing effort to recreate an ancient trading route; we delve into history to investigate a failed theory of trade that has repercussions to this day; and will explore why one of the world’s largest companies has often failed with its global expansion efforts. So, fasten your seatbelts – we’re taking off!
Name:Globalization
Description:A hallmark of recent decades has been the very rapid growth of international trade. This week we will define globalization, survey some of its successes, and will review its challenges and criticisms. We will conclude with a case study of an emerging technology that may well greatly accelerate the rapid pace of globalization!
Name:International Political, Legal, and Economic Environments
Description:This module examines the varied environments in which international businesses must operate and succeed. We first examine the underpinning of international political and legal systems. Next, we examine the underpinning of international political and legal systems. International managers must understand how these systems work and their implications for conducting international business. Finally, we tackle the challenging topics of international business ethics, corporate social responsibility (CSR), and corruption. These topics are challenging because there are no bright guidelines for defining right from wrong, good from bad, or honest from corrupt in international business. Nonetheless, international managers must frequently make difficult ethical and moral decisions, even without clear guide lines. It is imperative that managers understand these topics and their implications for conducting international operations. If managers do not understand the fundamental rules of a country in which they operate, they won’t be successful there!
Name:International Trade Law
Description:With this module we examine the many ways that nations build barriers to impede trade to protect their domestic industries and jobs. Then, ironically, we study the many foreign trade agreements and organizations that nations create to reduce and sometimes eliminate those same barriers. We then summarize various national trade laws, such as import and export restrictions imposed by individual countries. Next, we examine Free Trade Zones that countries establish to reduce trade barriers and promote cross-border transactions. Finally, we will focus on national intellectual property laws such as patents, copyrights, and trademarks which has become critically important as much international trade now includes an abundance of high-tech and entertainment products with valuable embedded IP.
Name:Context of International Business
Description:
This course on the context of international business provides an overview of the environments in which international business has existed in the past and how it operates in the present. First, the theory and history of international trade and the place of business in global trade are summarized. Next, the parallel topic of globalization and its impact on international business is reviewed. Then, the varied political, economic, and ethical environments in which international business must operate are discussed. Finally, current international trade agreements and national trade laws and regulations are presented. Without understanding the context of international business, international managers and leaders will indeed find success difficult.
