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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/international-business-capstone
课程评论：没有评论
课程名称：国际商务顶石项目 概述：顶石项目是国际商务基础专门化的总结，旨在将之前课程中获得的知识应用于实际场景。在这个项目中，您将学习到新的技能，并运用在专门化过程中积累的知识来制定商业计划。本课程是伦敦大学专门化的一部分，旨在帮助您发展和掌握在国际商务或进一步研究中成功所需的基本商业、学术和文化技能。如果成功完成，您获得的证书可以作为申请伦敦大学全球MBA项目的组成部分，特别是针对早期职业申请者。如需更多关于全球MBA的信息，请访问：https://mba.london.ac.uk/。本课程获得CMI的认可。 课程大纲： 1. 商业计划 - 本周将重点关注商业计划本身，包括其制定、实施和控制。 2. 商业规划的财务报表开发 - 本周将包括收入报表、资产负债表和现金流量表等概念。 3. 商业规划所需的内部信息 - 本周将探讨商业规划所需的内部信息，包括成本、盈亏平衡分析和定价。 4. 以客户为中心 - 本周将关注以客户为中心的重要性，如识别客户、消费者行为和市场细分。 5. 组织结构 - 第五周将涵盖绩效管理，包括比率、差异分析和非财务因素。
Part: 1
Title:The Business Plan
Description:This week will focus on the business plan itself, including its formulation, implementation, and control.
Part: 2
Title:Development of the Financial Statements for Business Planning
Description:This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
Part: 3
Title:Internal Information for Business Planning
Description:This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
Part: 4
Title:Having A Customer Focus
Description:This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
Part: 5
Title:Organisational Structure
Description:Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.
The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI
