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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/intellectual-property-for-entrepreneurs
课程评论：没有评论
课程名称：企业家知识产权 课程概述：本课程专为有抱负和正在积极创业的企业家设计，重点讨论知识产权带来的机遇与挑战。知识产权是创业和法律中常被讨论，但往往被误解的一个元素。了解如何创造和管理专利、版权、商标以及商业秘密，对企业家和商业领袖来说是一项非常宝贵的技能。无论企业规模和行业如何，知识产权通常比物理资产更具价值。企业在开发创新产品和服务方面投入了大量资源。知识产权法则阻止竞争对手迅速获得他人发明的利益，并为持续创新提供激励。 《企业家知识产权》是Coursera和马里兰大学“创业法律方面专业化”中的三门课程之一。该专业化探讨了企业家在建立和启动新业务时面临的重要法律和商业问题。学习者将分析真实场景，解决从构思到成功路径上各个重要节点的法律与商业问题。课程特别关注新企业的成立、知识产权管理，以及合同和融资安排。 课程大纲： 1. 课程介绍：了解学习体验和课程格式，认识教师，和来自全球的同学们建立联系。 2. 专利：深入了解专利的概念与应用。 3. 版权、商标和商业秘密：探索这些知识产权类别的特性和管理方式。 4. 后续步骤：指导学习者如何在实际中应用所学知识。
Name:Introduction to Intellectual Property for Entrepreneurs
Description:Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
Name:Patents
Description:
Name:Copyright, Trademark, and Trade Secrets
Description:
Name:Next Steps
Description:
For aspiring and active entrepreneurs, this course focuses on the opportunities and challenges of intellectual property. Intellectual property is a commonly discussed, often misunderstand, element of entrepreneurship and law. Knowing how to create and manage patents, copyrights, trademarks, and trade secrets is a valuable skill for entrepreneurs and business leaders. Regardless of size and industry, a business’s intellectual property is often more valuable than its physical assets. Companies invest tremendous resources in developing innovative new products and services. Intellectual property law discourages competitors from immediately profiting from another’s invention, and provides incentives for continued innovation. "Intellectual Property for Entrepreneurs" is one of three courses in the "Legal Aspects of Entrepreneurship Specialization" by Coursera and the University of Maryland. This specialization explores the critical legal and business issues entrepreneurs face as they build and launch a new venture. Learners examine real-world scenarios and address legal and business issues from ideation to all of the important junctures along the path to success. Significant attention is placed on new venture formation, intellectual property management, and contracts and financing arrangements.
