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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/innovative-ideas
课程评论：没有评论
课程名称：为新公司开发创新想法：创业的第一步 课程概述：本课程旨在帮助有志于创业和已经创业的人士将伟大的想法发展成伟大的公司。在经济繁荣的时代，创新企业的机会丰富，而在经济挑战时期，许多人迫切需要创造自己的工作，因此，培养开发和落实创新商业机会的能力变得至关重要。 通过采用经过验证的内容、方法及模型，本课程将指导您： * 识别和分析创业机会； * 增强创业思维； * 改进战略决策能力； * 构建创新商业模型。 我们的目标是使创业过程不再神秘，并帮助您培养技能，以便能够在当前及未来识别和把握创新机会。 通过本课程，学生将体验到马里兰大学技术创业硕士学位项目中探索的想法和技巧，这是一个创新的100%在线课程。了解更多信息请访问 http://mte.umd.edu/landing。 课程大纲： 第一部分：创新与创业导论 描述：该模块包含课程欢迎词、教学方法和教师介绍，以及创新和创业的基本概念。 第二部分：创业思维、动机与行为 描述：该模块探讨了创业思维，关注创业心态、动机与行为。 第三部分：行业理解 描述：该模块考察如何根据市场条件和行业因素识别创业机会。 第四部分：客户理解与商业建模 描述：该模块介绍了理解客户、开发有吸引力的解决方案以及构建成功商业模型的方法。
Part: 1
Title:Introduction to Innovation and Entrepreneurship
Description:This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
Part: 2
Title:Entrepreneurial Mindset, Motivations, and Behaviors
Description:This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
Part: 3
Title:Industry Understanding
Description:This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
Part: 4
Title:Customer Understanding and Business Modeling
Description:This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
