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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/innovation-technology-be-disruptive
课程评论：没有评论
课程总结：创新与新兴技术：成为颠覆者 课程概述： “颠覆”已成为商业世界中的流行词。然而，什么是颠覆性变革者？在本课程中，您将学习如何运用颠覆性战略思维，发展或保护您组织的竞争优势。最具创新性和成功的公司都在根本上颠覆和重塑了现有行业，或创造了全新的行业。那么，您可以使用哪些战略和技术来实现颠覆，并推动组织迈向下一个阶段？通过视频讲座、测验、讨论提示和书面评估等结构化学习活动，您将提升战略思维能力，成为组织的颠覆性变革者。 课程大纲： 1. **变革与颠覆性创新**： 这一周，您将探讨两个主要问题：为什么优秀的公司会失败；以及哪些宏观环境因素导致组织内部的变化。您将研究创新者的困境，并尝试了解技术采用是否在加速（或否）。使用PESTLE分析等工具，考量宏观经济因素及其对组织的影响，并判断您的下一项技术（或竞争对手的技术）是否具有颠覆性。 2. **推动者，而非驱动者**： 在第2周，您将通过探索被视为潜在“颠覆性”的多种技术来深入了解科技。同时，讨论这些技术在全球范围内的应用。更重要的是，您将学习如何保持对技术进步的关注，探索如增强现实（AR）、虚拟现实（VR）、人工智能（AI）和物联网（IoT）等技术。 3. **商业模式**： 此周重点在可行性上，具体关注商业模式。您将研究商业模式的四个主要元素：价值主张、资源、流程和利润公式，并了解商业模式的演变过程以及组织如何在创造商业模式、持续创新和效率之间进行转变。您将使用4I框架来开发新商业模式，并研究商业模式模式的组合、适应与优化，为业务模式创新提供高效途径。 4. **颠覆与数字平台**： 这一周，您将了解平台是什么，它们与其他商业模式的不同，平台的不同类型，以及如何创建成功的平台。同时，您将学习如何判断是否应该创建自己的平台。 5. **设计思维**： 本周将更深入地研究可行性、吸引力和可行性，通过以人为本的方法解决创造性问题——设计思维。您将探索设计思维的不同阶段，重点关注同理心地图、头脑风暴和原型制作，为您激发进一步探索这一方法的灵感。 6. **对颠覆性创新的响应**： 在掌握“颠覆”基础知识后，您将探索下一步创新的可能性，运用一个框架寻找需要填补的空白。您将考虑客户需求、绩效指标、商业模式、人才和行业地位五个方面的缺口，并调查如何保护组织免受颠覆的影响，审视有关颠覆本质的不同观点。
Name:Change and disruptive innovation
Description:This week, you will explore two main questions: why do great companies fail; and what are some macro-environmental factors that cause change within the organisation?. You will investigate the innovator’s dilemma and try to find out if adoption of technologies is speeding up (or not). You will use tools to help you consider macro-economic factors and the impact that these would have on your organisation (PESTLE analysis). Additionally, you will apply tools that will help you determine if your next technology (or one from your competitor) is likely to be disruptive. Welcome to be disruptive!
Name:Enablers, not drivers
Description:In week 2 you will get ‘techie’ by exploring a number of technologies that are often seen as potentially ‘disruptive’. Additionally, you will discuss how these technologies are currently used by organisations globally. More importantly, you will explore ways to stay up-to-date with technological advances. You will also explore technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT).
Name:Business models
Description:This week you will focus on viability and specifically look at business models. You will begin by looking at the four (4) main elements of a business model: value proposition, resources, processes, and the profit formula. You will look at the business model journey, and how organisations move from creating a business model, through sustaining innovation, up to efficiency. You will explore the importance of developing new business models with a framework (the 4I's framework) to help you come up with these new business models. Finally, you will look at business model patterns, as recombining, adapting, and refining business model patterns is an efficient way to do business model innovation.
Name:Disruption and Digital Platforms
Description:This week you will learn about platforms, what they are, how they’re different from other business models, the different types of platforms, and how to create successful platforms. You will also learn how to decide if you should create your own platform.
Name:Design Thinking
Description:This week, you will take a more in-depth look at viability, desirability, and feasibility through the human-centred approach to creative problem solving – design thinking. You will explore the different stages of design thinking, with close attention paid to empathy maps, brainstorming and prototyping – a taster to inspire you to learn more about this method.
Name:Responses to disruptive innovation
Description:Now that you have a good foundation for ‘being disruptive’, you will now explore where to innovate next through a framework that looks for gaps that need to be filled. The faultline framework contains five areas to be considered when looking for these gaps: customer needs, performance metrics, business model, talent, and industry position. You will also investigate how to protect your organisation from disruption and consider different views on what is at the heart of disruption.
‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.
