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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/innovation-strategy-fintech
课程评论：没有评论
课程名称：创新战略：制定您的金融科技战略 课程概述： 欢迎参加“创新战略：制定您的金融科技战略”课程！这是针对金融数字化转型的三部分专业化课程中的第三部分。本课程将为您提供关于商业战略与金融创新交汇的深入见解。我们期待您的参与，并希望能够帮助您更好地理解这一重要主题。 在开始之前，建议您花几分钟时间浏览课程网站。左侧导航栏是一个不错的起点，点击“课程内容”查看每周的学习材料，以及对您完成课程所需的作业进行预览。点击“讨论区”则可以与其他同学讨论课程内容，别忘了在“自我介绍”论坛中向大家打招呼！ 本课程预计需时四周完成。您可以查看推荐的课程安排，快速了解每周将要完成的课题和作业。 完成此课程后，您将理解金融科技创新策略应解决的问题，并掌握内外部创新工具以解决这些问题。您还将学习到一些世界领先金融公司如何进行创新的实例，并从数字领域的领军企业如谷歌、苹果和亚马逊中获得启发。此外，您将接触到专业化的顶点项目，并通过为一家需要重新思考其金融科技创新策略的金融公司形成初步解决方案的机会。 本课程主要聚焦于银行业，同时也对保险业有所涉及。大多数案例根植于北美和欧洲金融市场。 祝您学习顺利，期待在课堂上见到您！
Name:Innovation Strategy: Developing your FinTech Strategy
Description:Welcome to "Innovation strategy: Developing your Fintech strategy". I am excited to have you in the class and look forward to your contributions to the learning community. To help you understand how the course will be structured, we would suggest that you go to the 'Start Here' tab first. After that, feel free to explore the rest of the course including the lectures, readings and quizzes. We would also encourage you to interact with each other on the Discussion Forums. This is a great way of hearing from others and discussing particular topics. So please go and introduce yourself on the 'Introduce Yourself' thread. So let’s get started!
Name:Competing on technological innovation
Description:In this module, we focus on the problem that your FinTech strategy is supposed to solve. We start at the digital disintegration of finance and how this changed the industry dynamics to an innovation game. We conclude by identifying the new roles for competition in the digital financial marketplace, and how your FinTech strategy is essential to successfully compete in these positions.
Name:Organizing for digital innovation
Description:In this module, we are opening the strategic toolbox for FinTech innovation. We specifically address approaches to internal innovation, which includes focusing on both the organisational structures and more particularly on the setup of the IT department - the engine in our digital innovation process.
Name:Channeling the smarts of others
Description:In this module, we focus on how companies in the financial service industries can source innovations from the external of the company.
Name:Capstone project
Description:
Welcome to Innovation strategy: Developing your Fintech Strategy! As you probably know, this is the third course in a three-part specialization focused on the digital transformation of finance. In this course, we'll aim to bring you insights about how business strategy intersects with innovation in finance. I'm excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we’ll cover each week, as well preview the assignments you’ll need to complete to pass the course. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take about four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you’ll complete each week. By the time you finish this course, you’ll have understood the job your Fintech innovation strategy should solve and mastered both internal and external innovation tools to solve the problem. You will also have been exposed to how some of the world’s leading financial companies work with innovation and seen inspirational examples from the digital masters, such as Google, Apple and Amazon. You'll be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial company that needs to re-think its Fintech innovation strategy. The course has a primary focus on the banking sector, with insurance as a secondary area of concern. Most examples are rooted in the North American and European financial markets. Good luck as you get started. I look forward to seeing you in class!
