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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/innovation-management-winning-in-the-age-of-disruption
课程评论：没有评论
课程名称：创新管理：在颠覆时代中获胜 概述：并非所有组织都能进行创新，即使是那些能够创新的组织，也常常发现很难持续地启动、发展和交付创新。创新管理对领导有价值的变革和为各类公司带来利润至关重要。该课程将为您提供成功战略创新所需的技能，通过探讨全球最成功企业如何系统性地利用创新的力量，帮助您理解创新管理的关键。 课程大纲： 第一周 - 创新的挑战 本周，您将讨论组织内创新管理所面临的挑战，并探索创新的关键促进因素。此外，您将发展应对颠覆性创新的管理方法。您将了解影响成功管理创新的来源和陷阱，以及如何区分核心业务创新与变革性业务创新。通过相关活动，您将能够识别成功管理核心业务创新的因素，描述使组织和行业面临颠覆性创新的因素，并制定应对颠覆性创新的管理方法。最后，教育者将对课程中常见的学习者问题进行扩展讨论。 第二周 - 创新的关键能力 本周，您将更深入地探讨组织在管理创新方面所需的关键能力，并检查管理和组织对创新管理挑战的应对。活动将引入开放和协作创新的概念、设计思维的核心要素以及以人为本的设计的重要性。您将评估自己组织中为从开放与协作创新中获取价值所需的行动，并探索企业知识和可保护的知识产权（IPR）。您将能够识别与知识产权侵权相关的风险，并考虑主动和被动的应对策略。在本周结束时，您将分析自己组织当前和期望的创新能力，并反思分析结果。
Name:Week 1 - Challenges of innovation
Description:This week, you’ll discuss the challenges of managing innovation in organisations, and explore key enablers for innovation. In addition, you will develop managerial approaches that are used to respond to disruptive innovation. You will be introduced to the sources and pitfalls that affect the successful management of innovation and learn how to differentiate between innovation in core business and transformative business. The activities will support you to identify the factors which will help you successfully manage innovation in your core business, describe the factors that make innovation disruptive for organisations and industries and develop managerial approaches that are used to respond to disruptive innovation. Towards the end of the week, there is an extended discussion between the educators, answering some of the learner questions often asked on this course.
Name:Week 2 - Key capabilities of innovation
Description:This week, you will explore in more detail the key capabilities that organisations need to manage innovation and examine the managerial and organisational responses to the challenges of managing for innovation. The activities will introduce the concept of open and collaborative innovation, the core elements of design thinking and the importance of human-centred design. You will evaluate the actions required in your own organisation for gaining value from open and collaborative innovation and explore the corporate knowledge and protectable intellectual property rights (IPRs). You will be able to identify risks associated with IP infringement and consider proactive and reactive strategies. Towards the end of the week you will analyse the current and desired innovation capabilities within your organisation and reflect on the results of the analysis.
Not all organisations innovate, and those that do often find it difficult to initiate, develop, and deliver innovation consistently. Innovation management is crucial in leading valuable change and profits for companies of all sizes. This course will give you the skills for successful strategic innovation by exploring how the world’s most successful businesses use systematic processes to harness its power. You will learn about disruptive innovation and how businesses need to have an innovation
