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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/innovation-management
课程评论：没有评论
课程名称：创新管理 课程概述：创新管理是什么？企业如何引入新商业模式，并将新产品和服务推向市场？在为期九周的创新管理在线开放课程（MOOC）中，您将深入了解创新管理的概念、创意生成的理论、选择、战略制定与实施。您还将学习实施创新项目的工具。在世界顶级学术专家的指导下，您将培养创新思维，并掌握企业成功创造新想法以营销新产品的技巧。此外，课程还包括关于创新战略、创意管理和社交网络的专题。 在本课程中，您将学习到： - 使用主要的创新管理术语和概念 - 解释采用生命周期和个人层面的创新采用 - 定义创造力并解释如何激发创造力 - 识别和描述三种创意管理系统 - 解释什么是创新战略及其重要性 - 描述产品组合的概念 - 解释如何选择和管理创新项目 - 说明团队、团队结构与网络对创新的重要性 本课程由鹿特丹管理学院（RSM）提供，该校是欧洲顶尖商学院之一，在研究领域排名前三。RSM的主要目标是培养具有国际化职业发展的商业领袖，推动他们以创新思维迎接可持续的未来。更多信息请访问：www.rsm.nl。 本课程为期九周，采用英语授课，参与课程无需支付费用。 课程大纲： 1. **介绍**：了解创新和创新管理的含义，识别和区分各种类型的创新，掌握课程内容的基本术语。 2. **创新战略**：学习如何创建和评估创新战略，区分创造与获取价值，了解创新生态系统的概念及其重要性。 3. **创造力**：理解创造力的重要性，掌握激发个人与团队创造力的方法，包括头脑风暴和设计思维。 4. **创意选择**：了解创意管理的基本原则，学习选择和评估创意的方法，以及选择时可能遇到的偏见。 5. **创新实施**：比较两种实施过程的方法：阶段闸门（stage-gate）和精益（lean），并确定适合您公司的方法。 6. **人与组织**：了解如何创建支持创新的组织，学习团队结构、领导力和多样性对成功创新的关键性作用。
Name:Introduction
Description:After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.
Name:Innovation Strategy
Description:You will learn to how to create and evaluate an innovation strategy. You will be able distinguish between creating and capturing value. The you will able to explain what innovation ecosystems are and why they are so important in today's world.
Name:Creativity
Description:Creativity is essential if an organization wants to gain a competitive advantage. All innovations begin with creating ideas. After this module you will understand what creativity is and how you, other people and groups become more creative. You will also get to know two creativity methods, brainstorming and design thinking.
Name:Idea Selection
Description:Organizations receive many new ideas from employees, suppliers, and customers. But they often do not realize the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will learn how to select and evaluate ideas and in which situations we are likely biased when selecting and evaluating.
Name:Implementation of Innovation
Description:Implementation is about making sure that the ideas an organization has created and selected will be successfully executed and end up as a market-ready product or service. In this module, we compare two methods that are designed to improve the implementation process: stage-gate and lean. After the this module, you will be able to compare the two methods and determine which one would suit your company better.
Name:People and Organization
Description:Successful innovating starts and ends with the people involved. In this module, you will learn how to create an organization that enables employees to be innovative and who can support the innovation activities of the organization. First, you will learn about the principles of structuring teams and the organization. Second, you will understand how leadership and diversity and critical aspects for successful innovation.
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.
