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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/infonomics-2
课程评论：没有评论
课程名称：信息经济学 II：商业信息管理与衡量 课程概述：尽管已经进入信息时代数十年，企业的会计实践仍未能认识到信息的财务价值。此外，传统的资产管理实践也未能将信息视为应认真管理的资产。这导致了企业文化的自满，以及大多数组织无法充分利用可用信息资产的局面。本课程是信息经济学系列的第二部分，探讨如何以及为何将成熟的资产管理原则和实践适应于信息，并如何应用公认或新兴的估值模型来评估信息的潜在与实际经济利益。此外，课程还将阐明信息所有权、产权和主权等关键但复杂的问题。最后，课程将总结21世纪信息敏锐型组织的新兴角色。 课程大纲： - 课程导论 - 模块1：将信息作为资产管理 - 模块2：信息的测量与会计 - 模块3：隐私、权利、所有权与主权 - 模块4：角色与组织结构 该课程旨在提升学员对信息作为资产价值的认识，帮助他们学会如何管理和评估信息，以期在复杂的商业环境中获取竞争优势。
Name:Course Orientation
Description:
Name:Module 1 Managing Information as an Asset
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Name:Module 2: Measuring and Accounting for Information
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Name:Module 3 Privacy, Rights, Ownership, and Sovereignty
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Name:Module 4 Roles and Organization Structure
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Even decades into the Information Age, accounting practices yet fail to recognize the financial value of information. Moreover, traditional asset management practices fail to recognize information as an asset to be managed with earnest discipline. This has led to a business culture of complacence, and the inability for most organizations to fully leverage available information assets. This second course in the two-part Infonomics series explores how and why to adapt well-honed asset management principles and practices to information, and how to apply accepted and new valuation models to gauge information’s potential and realized economic benefits. In addition, the course will enlighten students on the critical but confounding issues of information ownership, property rights, and sovereignty. The course will wrap up with an overview of emergent roles for the information-savvy organization of the 21st century.
