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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/increase-reach
课程评论：没有评论
课程名称：专业内容策略：扩大您内容的影响力 课程概述：在第三门内容策略课程中，参与者将学习实用的方法，以提升内部和外部受众。学员将深入了解目标受众，并运用多种已知和新兴的工具与社交网络进行有意义的互动。这门课程的主要目的是扩大您内容的影响力和覆盖面。 课程内容将从学习如何利用内容趋势来推动组织的影响力开始，接着探讨如何在各种社交媒体上与多渠道数字社区互动。最后，还将介绍通过新互动工具和游戏化来增强内容的一些最佳方法。 在这个信息时代，每个组织都依赖其员工和服务对象理解其发展方向及所取得的进展。内容策略将帮助您以更大的影响力讲述重要故事，并触达更大、更有价值的受众。 本课程的特邀讲师包括： -- Randy Hlavac，西北大学Medill的讲师（也是Coursera上社交媒体营销专业化课程的主讲教授） -- Emily Withrow，西北大学Medill的助理教授 课程大纲： 第一部分：利用内容趋势 描述：模块1展示了如何利用内容趋势来推动组织的影响力。 第二部分：社交网络和数字媒体 描述：模块2教您如何在所有社交媒体上与多渠道数字社区进行互动。 第三部分：互动性与游戏化 描述：模块3重点介绍如何利用新的互动工具和游戏化来增强内容。
Part: 1
Title:Utilizing Content Trends
Description:Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.
Part: 2
Title:Social Networks and Digital Media
Description:Module 2 shows you how to engage with multi-channel digital communities across all social media.
Part: 3
Title:Interactivity and Gamification
Description:Module 3 is all about enhancing your content with new interactivity tools and gamification.
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern
