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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/inbound-business-strategy
课程评论：没有评论
课程名称：销售培训：Inbound商业策略 课程概述： 欢迎参加Inbound认证课程！本课程将向您介绍Inbound的概念，并为您提供成功Inbound策略所需的全貌。 为什么选择Inbound？ Inbound是一种根本性的商业转变。与以往打扰式的信息传递不同，这种方式赋予了潜在客户更多的权力。消费者的购买行为发生了变化，并将继续变化，这正是Inbound的驱动力。今天的顾客需求与十年前截然不同，这意味着您需要改变营销、销售和服务的方式，以适应人们实际想要的购物和购买方式。 课程内容期待： 在初始的Inbound基础介绍课程后，课程将通过一系列课程深入讲解Inbound方法论。Inbound方法论展示了构建Inbound业务的四个阶段：吸引（Attract）、转化（Convert）、成交（Close）和愉悦（Delight）。每节课都包含不同的策略，您可以应用于帮助自己和业务更好地发展。 您还将听到HubSpot高管和领导的分享，包括：HubSpot联合创始人Brian Halligan和Dharmesh Shah，首席人才官Katie Burke，HubSpot学院副总裁Mark Kilens，营销副总裁Meghan Anderson，产品高级副总裁Christopher O’Donnell，销售副总裁Michelle Benfer，以及客户成功副总裁Alison Elworthy。 课程大纲： 1. 模块名称：Inbound商业策略 描述：从吸引潜在客户到与客户互动，愉悦客户，本模块涵盖Inbound的基础知识。 2. 模块名称：销售与营销的对齐 描述：在这个模块中，您将学习如何为实现最佳效率而将营销与销售对齐。
Name:Inbound Business Strategy
Description:From attracting leads to engaging prospects, and delighting customers, this module covers the basics of what inbound is all about.
Name:Sales & Marketing Alignment
Description:In this module, you'll learn how to align marketing and sales for optimal efficiency.
Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy. So, wondering what to expect in this course? After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight. Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy
