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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/importance-of-listening
课程评论：没有评论
课程名称：倾听的重要性 概述：本课程是社交营销专业化系列中的第二门在线课程《倾听的重要性》。课程深入探讨社交领域的大数据，帮助学员更全面地理解社交网站互动所能传达的信息。您将惊讶于一条帖子、一张图片或一个视频中所蕴含的丰富信息。在课程中，来自Social Gist、BroadReader、Lexalytics、Semantria、Radian6以及IBM的Bluemix和社交媒体分析工具（SMA）的讲师将与Hlavac教授共同带领您探索各种分析工具和可用选项，并教您如何充分利用这些工具。更棒的是，大部分工具将通过MOOC免费提供给您！购买课程的学员将获得特别的工具、模板和视频，以丰富您的学习体验。完成此课程后，您将更深入理解数据，从而提高您的内容策略的有效性，能够通过更好的决策及时发现潜在危机！付费工具包中的MOOC 2奖励内容包括访问Semantria的分析引擎，以提取您正在开发的市场数据进行分析。 在本课程中，您将获得IBM Bluemix®平台即服务的试用权限，长达六个月免费，无需信用卡（价值高达1500美元）。 注意事项：注册本课程后，您将获得IBM的Bluemix技术一个月的免费使用权限，以及Lexalytics的Semantria工具。对于获得课程证书的学员，您还将额外获得五个月的Bluemix和三个月的Semantria免费使用，配有特殊密钥代码。选择课程证书后，您同意Lexalytics分享您的电子邮件，仅用于生成您个人的密钥代码。在密钥生成后，Lexalytics将从其记录中删除您的电子邮件。 其他MOOC 2讲师包括： * Steve Dodd（Effyis全球社交媒体内容接入高级副总裁） * Seth Redmore（Lexalytics首席营销官） * Chris Gruber（IBM社交媒体分析解决方案架构师） * Russell Beardall（IBM云架构师） * Tom Collinger（斯皮格尔研究中心执行董事及诺斯韦斯特大学整合营销传播部高级主任） * Tressie Lieberman（塔可钟数字创新副总裁） 课程大纲： 1. 部分1：大数据 描述：本模块将让您了解大数据是如何被组织收集、标准化及应用以获得重要的见解。 2. 部分2：重要信息 描述：本模块将教您如何利用关键社交信息，驱动您的社交策略，使用先进的分析系统。 3. 部分3：重要见解 描述：本模块将帮助您了解如何将数据转化为可执行的见解，用于您的社交营销项目。 4. 部分4：实时应用 描述：本模块将展示全球企业和组织如何利用大数据和重要见解推动内容策略，并防止危机的发生。
Part: 1
Title:Big Data
Description:In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.
Part: 2
Title:Big Information
Description:In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.
Part: 3
Title:Big Insights
Description:In this module, you will learn how data is transformed into actionable insights for your social marketing programs.
Part: 4
Title:Real-Time in Action
Description:In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)
