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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/idea-2-impact
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课程名称：idea 2 IMPACT：辅助健康技术及其他产品的转化介绍 课程概述： idea 2 IMPACT (i2I) 是一门为期六周的在线课程，将引导您逐步经历在辅助技术（AT）领域开发创新和创业想法的过程。每周您将专注于转化过程的一个阶段，团队合作识别问题、分析利益相关者、定义解决方案、描述其益处、研究竞争对手、阐明差异点并制定行动计划。 课程大纲： 第一部分：介绍 欢迎来到 Idea 2 IMPACT，您将在此学习如何将科学研究转化为有利于人类的创新。该课程旨在指导对创业感兴趣的学术研究科学家、早期创业者、临床医生和从业研究者，帮助他们将研究转化为实际应用。 第二部分：问题与利益相关者 您正在解决的问题是什么？谁会受到影响，他们怎样看待这个问题？在这一模块中，我们将探讨这些问题以及相关利益相关者的识别。 第三部分：解决方案与益处 您提出的解决方案是什么？是医疗设备、药物还是应用程序？在本模块中，我们将强调清晰地定义您的解决方案及其运作方式的重要性。 第四部分：竞争分析 在辨识出问题和利益相关者后，您需要深入了解竞争对手。在这个模块中，您将学习如何识别和分析竞争机构。 第五部分：差异化 您的解决方案有何独特之处？本模块将指导您思考超越功能的各个方面，探索潜在的差异化因素。 第六部分：法规与报销 在美国，您开发的医疗产品必须遵循各类法规，包括美国食品药品监督管理局（FDA）以及其他工业标准。本模块将探讨制定合规策略和医疗产品如何获得报销的要求。 第七部分：行动计划 最后，您需要将所有的内容整合成最终的演示报告，涵盖问题、利益相关者、解决方案、益处、竞争分析及差异化。我们将回顾一些下一步的步骤，帮助您计划最终的展示。 此课程为参与者提供了一个系统的框架，帮助他们在辅助技术领域实现创新想法，并为其商业化铺平道路。
Part: 1
Title:Introduction
Description:Welcome to Idea 2 IMPACT: Translating Assistive Health Technologies and Other Products, where you'll learn how to translate scientific research to innovations that benefit humankind. idea 2 IMPACT (i2I) is an online, 6-week course that will guide you step by step through the experience of developing an innovative and entrepreneurial idea in assistive technology (AT), biomedical technology, and other types of technologies. The course is for academic research scientists, early-stage entrepreneurs, clinicians, and practitioner-researchers (rehabilitation engineers, OTs, PTs, MDs, PhDs, fellows, medical or other graduate-level students, undergraduates, faculty, and post-docs) who are new to entrepreneurship, and interested in translating research into practical applications to get their product or ideas to the intended audience. Each week, you will focus on a stage of the translational process to identify a problem, analyze stakeholders, define a solution, describe its benefits, research the competition, articulate differentiators and create an action plan.
Part: 2
Title:THE PROBLEM and STAKEHOLDERS
Description:What is the problem you're solving? Who does it affect, and how do they view it? Are you sure the problem needs to be solved? How do you know? These are some of the questions we'll be asking in this module. In addition, who is impacted by the problem you've identified and the solution you'd like to propose? How do different stakeholders experience the problem differently? Have you identified all of the relevant stakeholders?
Part: 3
Title:SOLUTION and BENEFITS
Description:What solution are you proposing to address the problem you've identified? Is it a medical device? a drug? an app? Why is it important to be very precise in identifying what your solution is, how it works, and how it solves the problem? Find out in this module.
Part: 4
Title:COMPETITION
Description:You've identified a problem. You've identified stakeholders. You've outlined a solution and articulated its benefits. Now it's time to dig more deeply into who (or what) is offering a competing solution. Do you know who your competition is? Are you sure? Find out how to identify and analyze competitors in this module.
Part: 5
Title:DIFFERENTIATION
Description:What sets your solution apart? What makes it different? In this module, you'll learn to think beyond features and functionality to explore all aspects of potential differentiation.
Part: 6
Title:REGULATION and REIMBURSEMENT
Description:The marketing and sale within the United States of the healthcare product you are developing will require complying with various regulatory bodies including the U.S. Food and Drug Administration (FDA) and other industrial standards. A regulatory strategy describes the approach that will be used to meet these standards. This strategy also includes understanding and designing for requirements that third-party payors or insurers may have. Determining who will pay for the product, whether it can be reimbursed by public or private payers, or if it must be paid for out-of-pocket is important for reducing risk in your commercialization plan.
Part: 7
Title:ACTION PLAN
Description:Now it's time to put it all together into a final presentation pitch: problem, stakeholders, solution, benefits, competition, and differentiation. How can you make it compelling? Also, what milestones will you need to reach to take your project forward? In this module, we'll review some of the next steps as you plan your final presentation.
idea 2 IMPACT (i2I) is an online, 6-week course that will guide you step by step through the experience of developing an innovative and entrepreneurial idea in the area of assistive technology (AT). Each week, you will focus on a stage of the translational process as you work in teams to identify a problem, analyze stakeholders, define a solution, describe its benefits, research the competition, articulate differentiators, and create an action plan.
