Understanding the Value of Human-Centered Design

所在平台: Coursera

课程主页: https://www.coursera.org/learn/human-centered-design

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课程简介

课程名称:理解以人为本设计的价值 课程概述:以人为本设计是一种关注人类需求、目标和体验的方法,用于框定问题、开发解决方案和协调资源。通过一系列视频、活动和反思,学习者将逐步理解以人为本设计的价值和影响,并开始认识到实践这一设计方法所需的投资。本课程旨在为学习者与以人为本设计的从业人员协作做好准备,深化他们自己的设计实践。 课程大纲: 1. **课程介绍与模块1:如何应对模糊性** 以人为本设计是一种重点关注人类需求、目标和体验的方法。学习者通过一系列实践练习和小组反思,发展对以人为本设计影响的理解,并认识到良好实践所需的投入。本模块适合任何与人类合作以达成目标的人,不论其职称或领域,旨在为其与以人为本设计的从业人员合作提供准备。 2. **如何战略性地工作** 学习者探索通过收集人们的数据来识别需求,并解读这些数据。在理解解决错误问题的代价后,学习者发现收集哪些有价值的数据以及最佳的数据收集方法。通过亲自收集数据,学习者就需求进行合作,解读和采用这些需求的方法。最后,学习者使用其初步解决方案和个人目标反思设计思维的价值以及其在日常工作中的应用。 3. **如何理解需求** 学习者通过促进创意的产生和迭代来探索机会。在了解心理安全、创造力和评估之间的关系后,学习者学习如何为创意生成和优先排序提供心理安全。通过这些方法,学习者生成和优先排序思想,并考虑构建错误解决方案的不可取代价,如何通过战略性失败减少这些成本。学习者还会探索战略性失败的方法,以识别并填补解决方案中的空白,并应用于其优先级想法以进行完善。最后,学习者反思这些方法在日常工作中的应用。 4. **如何探索可能性** 学习者将了解在获得正确的创意后如何使其变为现实。他们反思自课程开始以来思维的变化,并识别形成这一变化的因素。学习者学习如何识别利益相关者及其重要性,同时探讨利益相关者的关注点。在绘制利益相关者图谱并深入特定利益相关者的视角后,学习者分析叙事的实用性及其如何通过考虑人类需求和组织限制来构建强有力的叙事。最终,学习者会创建并展示针对特定利益相关者的叙事,并对四个模块中探讨和经历的想法和策略进行总体回顾和反思,思考其在日常工作中的应用。 5. **如何协调行动** 在本模块中,学习者将分析和指导协作过程,以确保多元化的视角为实现共同目标作出贡献。学习者实践在各个利益相关者之间协调行动,每个利益相关者都有其独特的专业知识和观点。 通过该课程,学习者将全面理解以人为本设计的价值,获得必要的技能和工具来有效实践设计方法。

课程大纲

Name:Course Introduction and Module 1: How to Navigate Ambiguity

Description:Human-centered design is an approach that focuses on human needs, goals, and experiences to frame problems, develop solutions, and coordinate resources. Through a series of hands-on exercises and group reflection, learners will develop an appreciation for the impact human-centered design can make and begin to understand what investment is required to practice it well. This course is relevant to anyone who works with humans to achieve things for humans, regardless of title or field, and prepares them to collaborate with human-centered design practitioners and deepen their own practice.

Name:How to Work Strategically

Description:Learners explore how to identify needs by gathering data from people and interpreting that data. After understanding the cost of solving the wrong problem, learners discover what kind of data is valuable to gather and what methods might be best suited for gathering that data. Learners then have a hands-on experience gathering that data themselves. Through the gathered data, learners collaborate regarding needs to be interpreted and methods for doing so. Using one of the methods, learners arrive at a problem statement to address in the next module. Finally, learners use their naïve solution and individual goals to reflect on the value of design thinking and how it might apply to their daily work.

Name:How to Understand Needs

Description:Learners explore opportunities by facilitating generation and iteration of ideas. After learning about the relationship between psychological safety, creativity, and evaluation, they are shown methods for facilitating psychological safety for idea generation and prioritization. Learners then use these methods to generate and prioritize ideas. Learners will consider the undesirable cost of building the wrong solution and how strategic failure can reduce those costs. Learners also explore methods of strategic failure that identify and fill gaps in solutions, then apply those to their prioritized idea to refine it. Finally, learners use their naïve solution and individual goals to reflect on the value of design thinking and how it might apply to their daily work.

Name:How to Explore Possibilities

Description:Learners will understand how make their ideas happen once they have the right one. They reflect on their change in thinking since the beginning of the course and reflect on what was formative in this growth. Learners practice how to identify stakeholders. They also learn why stakeholders are important, and what stakeholders’ concerns might be. After mapping out stakeholders and diving deeper into a specific stakeholder’s perspective, learners analyze the utility of narratives and how to make a powerful narrative by considering human needs and organizational constraints. With that information, learners create and present a narrative aimed at their aforementioned specific stakeholder. Learners are presented with an overview to review ideas and strategies they have explored and experienced in the four modules, and then do a final reflection on how these may be applied to their daily work.

Name:How to Coordinate Action

Description:In this module, learners consider how to analyze and guide the collaborative process to ensure diverse perspectives contribute to achieving a shared goal. Learners practice coordinating action between various stakeholders, who each have unique expertise and viewpoints.

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Human-centered design is an approach that focuses on human needs, goals, and experiences to frame problems, develop solutions, and coordinate resources. Through a series of videos, activities, and reflection, learners will develop an appreciation for the value and impact of human-centered design as well as begin to understand what investment is required to practice it well. The course prepares learners to collaborate with human-centered design practitioners and deepen their own practice. Upon su

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