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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/how-to-sell-fundamental-selling-techniques
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课程名称：销售技巧概述：基本销售技巧的掌握 课程概述：你知道70%的销售专业人士在销售时未能请求订单吗？这一关键步骤往往被忽视，但对成交和销售成功至关重要。本短课程特别针对有志于销售职业的人士以及希望提升销售技能的学习者，旨在掌握基本的销售技巧，以有效地开始或提升销售业绩。完成本课程后，学员将深刻理解销售流程，掌握有效的冷拨电话技巧。 课程大纲： - **课程名称**：销售技巧概述 - **描述**：本课程是希望掌握销售基本技能的学员必修课程。授课教师Jean Barnard拥有丰富的销售背景，带领学生学习成功销售所需的基础技能。课程涵盖从潜在客户挖掘到成交的整个销售流程，强调建立信任关系和有效倾听客户的重要性。完成课程后，学员将能够自信地进行冷拨电话、提供解决方案，并成功成交，成为有志于在销售职业中脱颖而出的重要起点。 - **第一课：掌控你的成功：销售流程** - **描述**：本课介绍销售流程，帮助你理解买家的旅程，并探讨使用社交媒体、电话和电子邮件进行潜在客户挖掘的技巧。学习如何应对异议并掌握成功成交的艺术。 - **第二课：积极倾听、战略提问与有效解决方案展示** - **描述**：专注于与客户建立信任关系，通过有效倾听和提问技巧发现客户需求。本课教授你如何掌控对话，引导潜在客户积极评估你的解决方案。 - **第三课：提供解决方案并请求订单** - **描述**：学习如何以引人入胜的方式展示你的产品或服务，并自信地请求订单。本课涵盖如何有效提供符合客户需求的解决方案，提高成交的可能性。 这个课程为希望在销售领域获取成功的学员提供了坚实的基础。
Name:How to Sell: An Overview of Fundamental Selling Techniques
Description:"How to Sell: An Overview of Fundamental Selling Techniques" is an essential course for those looking to master the basics of the sales process. Instructor Jean Barnard, with a vast sales background, guides students through the foundational skills needed to succeed in sales. The course covers the entire sales process, from lead generation to closing deals, and emphasizes the importance of building rapport and effectively listening to customers. By the end of the course, participants will be proficient in cold calling, offering solutions, and closing sales with confidence, making it a crucial starting point for anyone aiming to excel in a sales career.
Name:Lesson 1: Own Your Success: The Sales Process
Description:This lesson introduces the sales process, helping you understand the buyer’s journey and explore lead-generation techniques using social media, telephone, and email. Learn how to handle objections and master the art of closing deals.
Name:Lesson 2: Active Listening, Strategic Questioning, and Effective Solution PresentationSales Process
Description:Focus on building rapport with customers and discovering their needs through effective listening and questioning techniques. This lesson teaches you how to control conversations and guide prospects towards evaluating your solutions positively.
Name:Lesson 3: Offering your Solution and Asking for the Order
Description:Learn to present your product or service compellingly and confidently ask for the order. This lesson covers how to effectively offer solutions that meet your customers' needs, increasing the likelihood of closing the sale.
Did you know that 70% of sales professionals fail to ask for the sale? This critical step is often overlooked, yet it's crucial for closing deals and achieving success in sales. This short course is tailored for aspiring sales professionals and those looking to refine their sales skills to master fundamental selling techniques to start or increase their sales effectively. By completing this course, you'll gain the ability to understand the sales process deeply, engage in effective cold calling
