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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/how-to-create-a-good-business
课程评论：没有评论
课程总结：如何创造良好的商业 本课程强调员工幸福感的重要性，指出关注员工的福祉不仅是道德上的正确选择，更是商业上的明智决策。一个快乐、健康的员工队伍能够提高生产力，降低缺勤率，从而为企业创造更大的价值。然而，投资于员工福祉并非易事。 本课程将帮助您理解“员工福祉”在不同环境中的含义，并探索研究方法，以寻求员工利益与企业利益之间的平衡点，同时设计可扩展的解决方案，使双方都能蓬勃发展。课程将由密歇根大学罗斯商学院的阿丘塔·阿德瓦鲁教授（Achyuta Adhvaryu，Ph.D.）指导，他是非营利研究机构“良好商业实验室”的联合创始人，课程中将分享基于研究的干预措施如何影响员工和商业成果。学术界、研究领域、企业和职工代表们也会分享他们的观点及相应的学术研究，助您设计出属于自己的员工福祉干预方案。 无论您是对社会商业感兴趣的学生、寻找支持团队方法的高管，还是对这一领域充满热情的个人，这门课程都将为您提供有价值的学习内容。 课程大纲包括： 1. 员工幸福感是否是良好的商业实践？—— 探讨员工与管理层的优先事项的对齐，以及福祉与商业表现之间的关系。 2. 软技能发展对生活和工作场所成果的影响—— 研究投资于员工软技能如何能改善商业结果，包括自信心、有效沟通等。 3. 员工发声—— 通过“在阿切”案例如实证员与管理层沟通的重要性，以及如何实施解决方案。 4. 工作环境与心理健康—— 研究工作环境如何影响员工幸福感及生产力，并设计应对健康与安全挑战的干预措施。 5. 经理的重要性—— 探讨经理的素质对员工幸福感与商业成果的影响，案例分析不同产业的经理培训与支持。 6. 员工福祉计划—— 在课程的最后，您将设计一个针对您职场中具体挑战的干预项目，并提交同行评审，以便与同行建立联系。 通过本课程，您将掌握如何在企业中创造良好的商业实践，同时促进员工的幸福感与健康发展。
Part: 1
Title:Is Worker Wellbeing Good Business?
Description:Creating a good business involves aligning the priorities of workers with the priorities of management. In this module, we will be joined by leaders from industry, labor, and research, who will share expert insights, and provide real-world context to help us understand the relationship between worker wellbeing and business performance.
Part: 2
Title:Impacts of Soft Skill Development on Life and Workplace Outcomes
Description:This module will explore how investing in the soft skills of workers can have positive impacts on business outcomes. Covering topics such as self-confidence, effective communication, and wider life-skill development, we will use case studies from blue-collar settings to understand the role of rigorous research in developing soft skill training programs that are effective for workers and scalable for firms.
Part: 3
Title:Worker Voice
Description:In this module, we will begin by exploring the history of worker voice and the importance of worker–management communication. Using the case study of “Inache” – a worker grievance redressal tool developed by Good Business Lab in partnership with one of India’s largest exporters of ready-made garments – we will go through the end-to-end process of researching worker and business requirements, designing a solution, evaluating the effectiveness of the solution in a real-world pilot study, and then adapting an intervention for implementation at scale.
Part: 4
Title:Workplace Environment & Mental Health
Description:The mental, physical, and holistic health of workers greatly determines the success of any organization. In this module, we will explore how the workplace environment can influence the wellbeing and productivity of workers. Through multiple research case studies, we will also learn about how firms can improve productivity and retention of their workforce by designing interventions that address health and safety challenges workers face.
Part: 5
Title:The Importance of Managers
Description:In this module, we will explore the importance of managerial quality on worker wellbeing and business outcomes. We will go through multiple case studies from different industry settings across the globe to explore how managers can be better trained, supported, and utilized, in order to be more effective in their roles and contribute to creating a good business.
Part: 6
Title:Worker Wellbeing Plan
Description:In this module, you will draw on all the lessons covered in this course to design a program that addresses a real, specific challenge in your workplace. This final assessment will be submitted for peer-review, providing a unique opportunity to connect with your peers in the worker wellbeing and good business community.
Prioritizing the wellbeing of workers is not just a good - or ethical - thing to do, but because it makes business sense. A happier, healthier workforce is a more productive workforce. A productive workforce is more likely to attend, perform their best work, and add more value to an organization. Unfortunately, investing in the well-being of workers isn’t so simple. In this course, you’ll unpack what “worker wellbeing” means across different contexts, explore how to use research techniques to find the sweet spot between worker interests and firm interests, and understand how to design scalable solutions to enable both parties to thrive. University of Michigan Stephen M. Ross School of Business Professor Achyuta Adhvaryu, Ph.D., co-founder of research nonprofit, Good Business Lab, will guide you through the course, and share how research-based interventions can affect worker and business outcomes. Leaders from academia, research, business, and workers themselves, share their perspectives coupled with academic research to help you design a worker wellbeing intervention of your own. Whether you’re a student interested in social business, an executive exploring ways to support your teams, or just passionate about this space, there is something in this course for you.
