|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/hotel-management-project
课程评论：没有评论
课程名称：Hôtel “De l'étoile” - 酒店面临危机？ 课程概述：本课程通过案例研究的方式，您将运用有关分销、收入和需求管理的知识来分析“De l'étoile”酒店这一真实世界的案例。这是一家在巴黎的知名高端国际品牌酒店，表面上看似经营良好，但实际上却对其所有者造成了亏损。课程中将提供酒店合作方的分销表现、收入管理策略及财务状况的实际数据，同时还会提供关于酒店竞争环境的详细信息，来自多家行业合作伙伴。此外，课程中还会有酒店高层管理人员的视频访谈，以增强学习体验的真实性。 作为新任命的业务发展总监，您将评估酒店的当前政策和表现，提出改进建议，并规划最佳的实施方案。 课程大纲： 1. **情境分析**： - 描述：本模块将分析“De l'étoile”酒店，一个位于法国巴黎心脏地带、家庭拥有且国际品牌的300间客房的酒店。尽管看似成功，该酒店实际上却面临盈利困境，所有者Greg Sayer认为其原因可能与分销、收入管理和需求管理策略有关。更多信息将在您完成作业后逐步发布，请查看完成同伴评估后解锁的视频“资源”选项卡。 2. **质疑品牌**： - 描述：经过分析后，您应明确建议老板如何处理品牌，以改善酒店的经营表现。 3. **向董事会提出建议**： - 描述：在完成分析并获得同伴反馈后，是时候向酒店提出具体的建议。 4. **战略实施**： - 描述：假设董事会批准您的建议，您需要评估实施该战略的运营影响，并根据同伴的反馈进行调整。 该课程为参与者提供了深入分析和解决实际商业问题的机会，帮助他们在复杂的酒店管理环境中制定有效策略。
Name:Situational analysis
Description:In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
Name:Questionning the brand?
Description:Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
Name:Recommendations to the board Family
Description:Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
Name:Implementation of the strategy
Description:Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.
