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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/healthcare-marketplace-capstone
课程评论：没有评论
课程名称：医疗市场顶点项目 概述：在医疗市场专业化顶点课程中，学员将运用前四门课程所培养的关键技能，创造一份独特的医学创新估值文件。第一门课程教授学员如何评估人口或市场规模；第二门课程关注临床医生在部署新创新时所感受到的价值；第三门课程分析医学技术创新的竞争环境；第四门课程则教会如何为新创新带来的健康改善赋予货币价值。这些元素的综合概述形成了一份高策略价值的文件，展示了学员对市场的理解及推动市场发展的必要性。这正是医疗市场顶点体验的主要成就。 课程大纲： 1. 里程碑一：你的健康市场创新是什么？ 描述：在此里程碑中，学员将描述一项新的医学创新，并阐明其于投资或在社区中使用的特殊性。最终项目将包含四个关键里程碑组件，以评估新创新的价值，期待学员能够通过此项目展示批判性思维，以促进职业发展或转型到医疗市场。 2. 里程碑二：医疗提供者的声音是什么？ 描述：在第二个里程碑中，学员将分析医疗提供者对新技术或创新的需求。这需要与医疗提供者进行交流，了解他们对技术的看法和价值评估。学员需记得介绍自己为学生而非销售代理，以获得真实的反馈。 3. 里程碑三：创新的监管和知识产权状态 描述：投资者在考虑新医疗技术时，通常要求其获得安全性和有效性的政府批准（如美国FDA）。此外，还需评估该创新的知识产权（IP）是否与其他IP申请相冲突。在此里程碑中，学员需简要评估该创新如何被美国FDA分类，并进行初步专利搜索，以确认IP声明的冲突，评估报告应为2-3页。 4. 里程碑四：该创新如何产生收入？ 描述：一个伟大的创新需具备稳定的收入模型以确保其生存能力。在此里程碑中，学员将整合前面三项的要素，生成市场报告。识别创新的市场空间、客户声音、知识产权及监管路径，以及最终的报销路径是判断医学创新是否应推进和持续商业化的关键组件。 5. 反思与祝贺 描述：所有工作完成后，此短模块为学员提供了反思专业化学习的机会，并由教学团队对学员的成功表示祝贺。
Part: 1
Title:Milestone 1: What is your Health Marketplace Innovation?
Description:In this Milestone you will describe a new medical innovation in the context of what makes it extraordinary for investment or use in a community. Your final project for this capstone will feature 4 critical milestone components for an assessment of new innovation. Once completed, hope is that you have a body of illustrate your critical thinking to advance your career or switch careers into the healthcare market.
Part: 2
Title:Milestone 2: What is the Voice of the Healthcare Provider?
Description:For the second milestone you will complete an analysis of what the key customer - the medical provider - will required of the new technology or innovation to want to use it. This will require you to ask medical providers that you encounter about the nature of the technology and whether would find it of value. Remember to always tell provider that you are a student not a sales agent. The health care delivery course provides great insight into how care is delivered and will provide the context and background for your brief 2-3 page memo resulting from this milestone.
Part: 3
Title:Milestone 3: Regulatory and IP Status of the Innovation
Description:Almost any new medical technology for consideration by an investor will insist on safety and efficacy approval by a government regulator like the United States FDA. Furthermore they will insist on an assessment of whether the intellectual property (IP) that the innovation operates in is not conflicting with other IP claims. For this milestone you will complete a brief assessment of how the innovation would be classified by the US FDA as well as generate a very cursory patent search for conflicting IP claims using common and free tools on the Internet such as Google patent search and the US Patent and Trademark office web site. The assessment should be 2-3 to pages in length.
Part: 4
Title:Milestone 4: How will the Innovation Generate Revenue?
Description:A great innovation needs a solid revenue model for survival-ability. In this milestone you will be asked to use parts of the prior three capstones to generate your own market report. Identifying the innovation's market space, voice of the customer, IP and regulatory path and final path roof reimbursement are critical components for identifying whether a medical innovation should advance and be sustained commercially.
Part: 5
Title:Reflection and Congratulations
Description:The work is now done! This short module provides an opportunity for learners to reflect upon the specialization, and to be congratulated on their success by the instructional team.
In the Healthcare Marketplace specialization capstone course, key skills are engendered from the four prior courses to create an original medical innovation valuation. The first course in the specialization teaches the learner to size a population or market. The second course teaches whether the clinician will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course, teaches how to put a monetary value on the improvement in health resulting from a new innovation. The summary of these elements creates a document of high strategic value where the learner has demonstrated not only an understanding of the marketplace but what is required for the marketplace to advance. This is what is accomplished during the Healthcare Marketplace capstone experience.
