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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/healthcare-marketplace
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课程名称：医疗市场 课程概述： 在此医疗市场专业课程中，您将识别、定义并描述应对社会对医疗服务日益增长需求的挑战的潜在商业和公共政策解决方案。学生将通过阅读和反思掌握医疗保健领域主要组成部分的知识。课程将讨论医疗领域的多种文化成分，包括历史趋势和未来的人口挑战。您将了解在不同社会中，医疗与多样化哲学和文化的关系。这一点尤其重要，因为医疗技术的发展速度快于预算，而文化有时可能会有所容忍。 最终，您将欣赏创造力、创新、发现和表达在各学科中在新医疗解决方案发展中的角色，并通过对医生、医疗技术和健康经济融资子领域的审视，获得深刻理解。 课程大纲： 第一部分：医疗市场的演变 在本模块中，您将学习全球最大经济领域之一的经济历史，了解医疗市场的世界趋势及其利益相关者，包括医生、医院、保险公司和制药公司。 第二部分：医生与医院服务市场 在本模块中，您将了解健康经济中的提供者市场，主要由医生和医院部分组成，合在一起形成健康经济中最大的支出来源。 第三部分：保险市场 在本模块中，您将学习健康保险市场。自20世纪中叶以来，政府和私人健康保险已成为工业化世界中医疗保健的主要资金工具。同时将特别考察美国及其他国家的健康改革历程。您将了解到健康保险市场是一种独特的保险形式，并且其设计在100年的时间里受到了政府干预的重大影响。学习掌握风险与保险，以及保险行业在测量成本和质量时使用的技术平台。 第四部分：医疗技术市场 在本模块中，您将深入了解医疗技术市场，为该专业课程的第三部分提供概述，重点关注医疗设备和制药市场。 第五部分：全球医疗创新 在本模块中，您将学习全球市场趋势，以及医疗技术估值的关键组成部分。
Part: 1
Title:EVOLUTION OF THE HEALTHCARE MARKETPLACE
Description:In this module you will learn about the economic history of one of the largest segments of the world’s economy. You will become acquainted with world trends in health and the stakeholders that comprise the healthcare marketplace ranging from physicians to hospitals to insurers and pharmaceutical firms.
Part: 2
Title:PHYSICIAN AND HOSPITAL SERVICES MARKET
Description:In this module you will learn about the provider market in the health economy. The provider market mainly consists of the physician and hospital sectors. Combined they are largest source of expenditure in the health economy.
Part: 3
Title:INSURANCE MARKET
Description:In this module you will learn about the health insurance market. Since the mid-20th century government and private health insurance has been the primary funding vehicle of health care in the industrialized world. The long story of US and other nations health reform will be examined as well. The take-away messages from this module are the health insurance market is a unique form of insurance. Furthermore, its design has been greatly impacted by government intervention over a 100-year arc.The skills gained from this module are an understanding risk and insurance as well as the technology platforms used by the insurance industry to measure cost and quality. Key knowledge for use in the capstone is an understanding health insurance reimbursement and the issues faced by insurers when they consider funding a new medical technology for patient use.
Part: 4
Title:MEDICAL TECHNOLOGY MARKETS
Description:In this module you will learn about the medical technology market. This will provide an excellent overview for the in depth look at this in Course 3 of this specialization. The focus is on the medical device and pharmaceutical market.
Part: 5
Title:GLOBAL MEDICAL INNOVATION
Description:In this module you will learn about the global market trends. You will also learn the key components of medical technology valuation.
In this course in the Healthcare Marketplace specialization you will identify, define, and describe potential business and public policy solutions to the challenges facing society’s growing demand for health services. Students will master a body of knowledge on the health care sectors major components through reading and reflection. Healthcare has many different cultural components that will be discussed as historic trends as well as future demographic challenges. You will understand diverse philosophies and cultures within and across societies as they relate to healthcare. This outcome is particularly critical because of the tradeoffs needed to be assessed as medical technology advances faster than budgets and perhaps cultures are sometimes willing to tolerate. At the end of the day, you will gain an appreciation for the role of creativity, innovation, discovery, and expression across disciplines in the development of new medical care solutions through and examination of the physician, medical technology and financing sub-sectors of the health economy.
