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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/grow-on-digital-world
课程评论：没有评论
课程名称：数字商业 - 在数字世界中成长 课程概述：数字驱动的变革是普遍的也是特定的。大多数转型适用于所有行业，没有例外。但在某些行业或地方，数字转型则是独特而不寻常的。要在数字世界中立足，您需要掌握所有行业的共同转型以及某些特定领域的转型。零售和共享经济是特定变革展开的典型市场。本模块将告诉您如何应对这些变化。 第一周：新商业模式，新边界 在这一周，我们将介绍数字世界为商业模式带来的种种新可能性。随着新技术的发展，企业可以以前所未有的方式设计、生产和分销产品和服务，这些新的规范有可能彻底改变同一生态系统中价值创造和分享的方式。了解这些变化将帮助您更可靠地评估数字企业所采用的战略。 第二周：规范数字创新 在这一周，我们将探讨如何在数字创新领域设定界限和规范，以推动可持续的发展。 第三周：数字创新的价值 课程即将结束，在最后一周，我们将讨论“数字创新的价值”。数字产品和服务创造的价值往往是无形的，例如软件、在线服务和平台等资产都构成了数字经济的重要组成部分。无形的特征引发了对这些资产价值的质疑。互联网常常受到批评，尤其是关于在线创造的价值问题。在理解数字世界时，您需要明确如何评估数字技术所创造的价值，并能够辨别泡沫与健康、可持续的基础之间的区别。
Part: 1
Title:New business models, new perimeters
Description:Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to grow on digital world. Let's start by providing you with information on the topics covered during the first week : When it comes to business models, the digital world has opened up a whole new realm of possibilities. Companies are setting up in unique ways, with unprecedented configurations. With new technology, they can design, produce and distribute products and services following new codes, which are likely to radically transform the way that value is created and shared among players within a same ecosystem.You will need to be aware of these changes in order to more reliably assess the strategies adopted by digital companies.
Part: 2
Title:Regulating the digital innovation
Description:Hello ! We hope you enjoyed the first week of the course.
Part: 3
Title:The value of digital innovation
Description:Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to discuss about "the value of digital innovation". Much of the value created by digital products and services is immaterial. Software, online services, platforms… All these assets holding up the digital economy are intangible. This immateriality naturally raises the question of the value of these assets. It is worth noting that the Internet has always been the target of recurring criticism regarding the value created online. The bubble of the 2000s and the fleeting or gimmicky nature of some start-up pitches certainly have not done much for the credibility of digital products’ and services’ value. To fully understand the digital world, you need to be clear about how to assess the value created by digital technology. You also need to be able to tell a bubble from a healthy, sustainable fundamental.
Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding. This module will tell you how. Week 1 : New business models, new perimeters Week 2 : Regulating the digital innovation Week 3 : The value of digital innovation
