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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/graphic-design-history
课程评论：没有评论
课程名称：平面设计历史中的理念 概述：该课程是一个简明扼要的调查课程，重点关注西方设计历史中的四个关键时期或主题。通过课程学习，学生将探讨设计作为一种被认可的实践的兴起，揭示设计作品为何呈现当前的样貌，以及设计师如何应对特定设计问题。 学生将深入理解当今多样化设计实践的来源。通过参与创新团体和个人作品的调查，我们将概述平面设计是如何从一种纯粹的工具性实践发展成为一种要求严格、创意丰富的混合领域。 每周都会有一个简短的测验来测试你对概念的理解，同时短期的反思作业将给你提供分析当代设计师提问的机会。 本课程对新兴设计师或对视觉文化和分析有兴趣的学生来说至关重要，不需要任何先前的经验。 关于本课程的说明： 本课程从当代设计的角度出发，连接1850年代至1960年代帮助形成设计实践的理念，以了解当代设计师的思维方式。平面设计中文字与图像的关系将通过不断变化的社会和文化背景、技术、美学以及政治背景进行探讨。 平面设计的定义和实践涵盖了所有公共视觉传播，这是一项全球性的实践。课程特别叙述了西方大众生产和传播的演变如何重新定义了平面设计作为一项专业实践。我们希望学生能考虑如何将本课程提供的主题和理念与自身文化相连接。 教学大纲： 1. 早期大众营销：本周，我们将研究19世纪末工业化的影响，以及商品的生产、销售和市场营销方式。 2. 包豪斯：本周，我们将探讨包豪斯（1919-1933）的工作和教学，设计是如何作为一种被认可的实践而出现的。 3. 美国现代主义：从四位关键设计师的视角看美国中期的现代主义。 4. 平面设计的激进主义：1950年代末至1970年代初的设计实践是新颖、激进和多样化的。我们将通过四位关键人物/运动的作品展示这种多样性。
Name:Early Mass Marketing
Description:This week we are going to take a look at the effects of industrialization in the late 19th century, and how goods were produced, sold, and marketed.
Name:The Bauhaus
Description:This week, we'll look at how the work and teachings of The Bauhaus (1919-1933), and how design emerged as a recognized practice.
Name:Modernism in America
Description:Modernism in mid-century America through the eyes of four key designers.
Name:Graphic Design Radicalism
Description:Design practice in the late 1950s to early 1970s was new, radical and divergent. To show you just how varied it was, we’ll look at the work of four key players/movements.
This condensed survey course focuses on four key periods or themes from the history of design in the West. Together we’ll trace the emergence of design as a recognized practice, why things look the way they do, and how designers approached specific design problems in their work. Students will develop an understanding of where the wide variety of today’s design practice comes from. By participating in this survey of the works of innovative groups and individuals, we outline the process by which graphic design moved from a purely instrumental practice, to becoming a demanding creative and hybridized field. Each week, a short quiz will test your knowledge of concepts, and a short reflective assignment will give you the opportunity to analyze the questions designers ask themselves today. This is an essential course for emerging designers entering the field, or for students interested in learning more about visual culture and analysis. No previous experience is required. A note about this course: This course is taught from the perspective of contemporary design, to connect ideas that helped formulate design practice from the 1850s through the 1960s to the ways that designers think today. The relationship of words and pictures in graphic design is looked at through the ever-changing social and cultural contexts, technologies, aesthetics, and politics of their eras. The definition and practice of graphic design includes all public visual communications, which is a global practice. It was the evolution of mass production and communication in the West that specifically redefined graphic design as a professional practice and is this course’s particular narrative. We hope students will consider how to connect the themes and ideas offered in this course to your own culture.
