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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/global-sustainability-be-sustainable
课程评论：没有评论
课程总结：全球可持续性与企业社会责任：实现可持续发展 课程概述：在全球竞争日益激烈的背景下，仅仅关注财务成功的企业已不再具有竞争力。随着企业丑闻频频发酵，本课程将帮助你扩展战略思维，从单纯的财务环境考虑，转向关注企业对社会的全面影响。你将面临在追求利润最大化与社会影响之间的矛盾，同时培养平衡可持续发展的能力。通过观看视频讲座、参加测验、讨论和撰写作业，你将认识到可持续性对未来每个组织的重要性及其实现方法。 课程大纲： 1. **可持续性的本质** - 探讨可持续性定义、历史及其对商业的重要性：分析导致可持续性概念产生的驱动因素，审视一些全球知名企业如何因忽视可持续性而遭受严重财务和声誉损失。 2. **商业影响的关注** - 了解商业历史和实践如何引发对可持续性更多的社会关切：重点讨论工业化、新自由主义和全球化三大进程对环境污染、不平等以及工作生活质量的影响。 3. **应对可持续性战略** - 针对商业与可持续性复杂关系，介绍三种关键的可持续发展战略：商业伦理、企业社会责任以及绿色资本主义，并通过当代商业实践案例分析不同企业对可持续性的态度。 4. **组织中伦理的难点** - 探讨为什么某些企业领导者仍然会采取不可持续的发展策略：分析组织结构、角色认同和程序性焦点对道德责任感的影响。 5. **新兴可持续商业策略** - 检视不同类型组织中快速发展的可持续商业策略：关注社会创业、微型融资和公私合营等案例，讨论这些策略的潜力与实现可持续性过程中的紧张关系。 6. **推进可持续策略** - 如何将可持续战略知识转化为有效实践：介绍行业、企业和个人层面上可持续战略发展的国际最佳实践，包含企业治理制度、全球商业可持续发展协议与负责任的供应链管理等内容。 通过本课程，你将获得有关如何平衡商业目标与社会责任的深刻见解，并为未来的专业角色做好准备。
Name:The nature of sustainability
Description:What is sustainability, why, and when did the concept develop, and why is it of crucial strategic importance for business? This week you will be introduced to the drivers that have given rise to the concept of sustainability; the diverse range of ethical, social, and environmental issues it contains; and the main global definitions, goals and frameworks of sustainable development. To provide context for the above, you will start by reviewing contemporary examples, from some of the world's most powerful corporations, of how neglect of sustainability has resulted in massive financial, reputational, and social costs.
Name:Concerns with business impacts
Description:What is it about the history and practices of business that have given rise to wider societal concerns regarding its impact on the sustainability of our world? Focussing upon three major developments – i) industrialisation, ii) neoliberalism, and iii) globalisation – this week you will examine the root of concerns with business impact on areas such as environmental pollution, inequality, and the quality of working lives. Understanding some of this wider critical context is an essential foundation if businesses and business leaders are to retain or gain the trust of the community, consumers, regulators, and employees.
Name:Strategic responses to sustainability
Description:Given the complexities of the relationship between business and sustainability, what are the key sustainable strategies that businesses can employ? You will be introduced to three such strategies this week, organised around: i) business ethics, ii) corporate social responsibility (CSR) and corporate philanthropy, and iii) natural or green capitalism. Through an examination of contemporary business practices, you will see that strategies in the above areas may still signal a variety of value positions by businesses, including those proactively committed to, reactive to, and resistant of sustainability.
Name:The difficulty of being ethical in organisations
Description:Why is it that some business leaders may knowingly engage in strategies that are unsustainable? Is there something particular to formal organisational structures that make them spaces where being ethical can seem the hardest thing to do? This week we consider important social scientific research that examines the dynamics by which such things as organisational hierarchy, too close an identification with work roles, a focus on procedures and instrumental outcomes, even relations of authority, can dramatically inhibit or subvert our sense of ethical responsibility in organisations.
Name:New and emerging sustainable business strategies
Description:Much of the strategy field concentrates upon the strategies of large, profit maximising, corporations. Some of the most interesting and innovating strategies however may emerge across different types of organisation and context. This week you will examine some of these – concentrating upon the areas of social entrepreneurship, micro-finance, public-private partnerships, and examples of smaller businesses embedding sustainability in their local communities. There is considerable promise with some of the above strategies and practices, but as we shall examine, even here we still need to be attentive to tensions and open to critique in terms of how sustainability is achieved.
Name:Taking sustainable strategy forward
Description:How can you transfer knowledge about sustainable strategies into effective practices in the business domain? This week directs you to resources that you can draw upon to seek to develop more sustainable strategy in your own current and future organisational roles. Organised around industry, firm, and individual levels, these lessons considers international best practice on corporate governance systems, global business sustainability compacts, guidance on responsible supply chain practices, and research on raising ethical issues in a business setting.
It is no longer acceptable for organisations to focus entirely on financial success if they are to be competitive on the global stage. As corporate scandals continue to make headlines, you will expand your strategic thinking beyond your organisation’s competitive financial environment to consider its broader impact on society. You will grapple with the conflicting outcomes of maximising financial return and societal impact as you develop the skills to create a balance that is sustainable. Through structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will gain an appreciation of how important sustainability will be for every organisation in the future – and how to achieve it.
