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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/global-strategy-two
课程评论：没有评论
课程名称：全球战略 II：在全球经济中开展业务 课程概述：本课程探讨企业在全球运营中克服挑战的方式，涉及复杂性和不确定性的过程。希望在全球经济中取得成功的公司需要根据其经营的地区或行业制定不同类型的战略。 您将能够： - 确定全球扩展时应遵循的最佳策略 - 分析这些策略的优缺点 - 制定应对外部压力的适当反应 本课程是基于Gies商学院的一系列在线项目的组成部分，包括iMBA和iMSM。详细了解这些项目的入学要求，并探索如何通过Coursera学习提升申请研究生学位项目的机会，访问https://degrees.giesbusiness.illinois.edu/idegrees/。 课程大纲： 1. 课程导览：熟悉课程、同学和学习环境，获取所需的技术技能。 2. 模块1：企业如何在全球运营？全球战略的决定因素。这一模块提供了管理跨国公司面临国家差异的分析框架。 3. 模块2：进入全球市场：采取积极、谨慎、大规模或小规模的策略？探讨不同的市场进入时机及策略的优缺点。 4. 模块3：跨国公司的进入策略：研究OLI和CAGE框架下的不同进入市场选项，以及成本降低和差异化压力下的策略选择。 5. 模块4：跨国公司如何在日益复杂的政治环境中制定战略？分析全球运营中的政治环境，探讨不稳定、排外或民族主义等问题的应对策略。
Name:Course Orientation
Description:You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Name:Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
Description:The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
Name:Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
Description:How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
Name:Module 3: Entry Strategies of Multinational Corporations
Description:When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
Name:Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
Description:When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
This course explores the ways firms overcome challenges when operating globally – a process characterized for its complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or industry they are in. You will be able to: • -Determine the best strategy to follow when expanding globally • -Analyze the advantages and disadvantages of those strategies • -Develop appropriate responses to external pressures. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
