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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/global-strategy
课程评论：没有评论
课程名称：全球战略 I：全球经济如何运作 课程概述：自1990年代末以来，“全球化”成为一个流行词，描述世界经济中市场的明显整合。许多作者和评论家声称，世界正朝着一个市场友好的民主地方趋同，而大师和咨询公司则迅速提供盈利建议。数十年后，新现实揭示出全球化并不一定意味着政治、文化和经济的趋同，反而出现了强大的反对力量。 本课程旨在帮助您理解全球化的力量，以及跨文化管理与跨国组织与各东道国关系在当今全球经济中日益重要的性质。课程从讨论这些问题和全球关系开始，深入探讨当前全球商业市场中的商业战略。 您将能够： - 理解我们如何走到今天的全球化现状以及其重要性 - 理解当前全球化的复杂性，认识到并非所有国家都相同 - 评估国际贸易法规对国际业务的影响 - 评估公司为何及何时运作为跨国公司 课程结构： 1. 课程介绍：熟悉课程、同学和学习环境，并掌握课程所需的技术技能。 2. 模块 1：我们如何走到这里？这为何重要？ 当前的全球世界并非独特或稳定。许多新兴经济体正在重现它们曾在全球经济中占据主导地位的历史。理解这些过程将有助于我们对全球经济进行更为复杂的分析。 3. 模块 2：大失望：世界并未趋同。 1990年代，许多分析师预测全球文化、经济和政治的趋同，但现实表明并未发生。企业需要理解如何分析各国之间的差异。 4. 模块 3：我们为何交易以及如何交易。 公司的国际运营通过贸易发展，各国之间的贸易安排决定了这些运营的方式。本模块探讨决定国家之间贸易的因素及相关机制。 5. 模块 4：我们为何有跨国公司？跨国公司的类型由什么决定？ 并非所有成功的企业都成为跨国公司，有些公司虽然是跨国公司但并不成功。本模块探讨企业成为跨国公司的主要因素及其竞争优势所在。 该课程是Gies商学院在线项目的一部分，包括iMBA和iMSM招生计划。获取更多信息并了解如何利用您的Coursera学习成果申请相关学位课程，请访问 https://degrees.giesbusiness.illinois.edu/idegrees/。
Name:Course Orientation
Description:You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Name:Module 1: How Did We Get Here? Why Does It Matter?
Description:The current global world is not unique nor is it stable. The world has been more globally integrated in the past than in the present times. Many emerging economies are actually re-emerging from a not-so-distant past when they dominated the global economy. An understanding of these processes will allow us to conduct sophisticated analyses of the global economy that take into account political and economic issues as well as historical processes.
Name:Module 2: The Big Disappointment: The World Did Not Converge
Description:During the 1990s, many analysts forecasted a global cultural, economic, and political convergence. Reality shows that this did not happen. Business people engaged in global activities need to understand how to analyze the differences between countries. This module provides tools for this type of analysis and ways to determine how they affect businesses.
Name:Module 3: Why We Trade and How We Do It
Description:The most basic way by which corporations develop international operations is through trade. These operations are determined by the way nations arrange trade with each other. In this section we explore what determines what and how countries trade with each other, the mechanisms regulating this trade, and the way corporations adapt to them.
Name:Module 4: Why Do We Have Multinationals? What Determines the Type of Multinational?
Description:You don’t need to be a multinational to succeed in the business world. In fact, not all successful firms become multinational and not all multinationals are successful. This module explains what the main elements are in determining whether firms become multinational or not, what characteristics they exploit when going abroad, and where their competitive advantage is.
Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Many authors and pundits claimed that the world was converging towards a market-friendly democratic place, while gurus and consulting firms were rapidly producing formulae and advice on how to make profits out of the global economy. Decades later, new realities show that globalization does not necessarily mean political, cultural, and economic convergence and that, in fact, forces against it are strong. This course seeks to help you understand the forces of globalization and how cross-cultural management and the relationship of a multinational organization to various host countries is becoming more and more critical in today’s global economy. This course begins with the discussion of these issues and global relationships and delves into a deeper understanding of business strategy in today’s global business marketplace. You will be able to: • Understand how we got to the present moment of globalization and why it matters • Understand the complexities of the current globalization, recognizing not all countries are the same • Evaluate the effects of international trade regulations on international business • Evaluate when and why companies operate as multinationals This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
