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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/global-business-environment
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课程名称：国际商业环境 课程概述：本课程探讨了组织所处的国际商业环境。您将学习到核心分析方法，包括PESTLE分析、SWOT分析和波士顿矩阵，以及波特五力模型的应用。课程提供讨论论坛和案例研究的参与机会，并通过测验来检验您的理解。本课程是伦敦大学专门为帮助您发展和构建在国际商业或继续学习中取得成功所需的基本商务、学术和文化技能而设计的一部分。 成功完成后，您将获得该专业化课程的证书，该证书可作为申请伦敦大学全球MBA课程的一部分，特别适合早期职业申请者。如需更多关于全球MBA的信息，请访问 https://mba.london.ac.uk/。 本课程受到CMI的认可。 课程大纲： 第一部分：初步思考 描述：本周介绍了组织所存在的外部和内部环境的性质。提供一系列有助于管理不断变化的环境所带来的挑战的模型初步见解。本周将涵盖：> 什么是组织的外部环境？组织的内部环境又如何？国际和全球背景，以及有用的分析模型。 第二部分：分析外部环境 描述：本周说明PESTLE和SWOT模型如何被组织应用和评估，以理解组织环境对其活动的影响。本周将涵盖：一般PESTLE（政治、经济、社会文化、技术、法律和环境）分析；SWOT（优势、劣势、机会、威胁）分析；地方、国家和国际层面的PESTLE和SWOT分析。 第三部分：分析直接竞争环境 描述：本周说明生命周期、波士顿矩阵和增长矩阵模型如何被组织应用和评估，以理解组织环境对其活动的影响。本周将涵盖：产品生命周期的挑战；波士顿矩阵对产品和品牌组合的分析；安索夫增长矩阵分析。 第四部分：分析广泛竞争环境 描述：本周说明如何使用波特的五力模型分析和评估环境中的竞争对手状态，以及波特的竞争优势策略。本周将涵盖：竞争的挑战，波特五力模型；利用波特的竞争优势策略进行竞争策略与竞争优势分析。
Part: 1
Title:First Ideas
Description:This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
Part: 2
Title:Analysing the External Environment
Description:This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
Part: 3
Title:Analysing the Immediate Competitive Environment
Description:This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
Part: 4
Title:Analysing the Wider Competitive Environment
Description:This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes. This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI
