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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/ghi-healthcare-innovation-what-success-look-like-how-to-achieve
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课程名称：医疗创新：成功的标准是什么及如何实现？ 课程概述：本课程关注创新采纳的相关因素，包括特征、组织、原产国、认知、规范和情感方面的因素以及变革代理人。通过分析现实世界中的健康创新，您将评估其在新环境中的可扩展性影响、组织和人类特性对采纳的影响，以及无意识偏见在创新扩散中的作用。课程将探讨在临床环境中采纳创新的过程，以及了解“变革代理人”的重要性。此外，您将复习推介技巧，学习如何根据观众调整推介内容。 课程结束时，您将能够判断创新项目的成功；分析组织结构、文化和资源在采纳中的关键作用；针对组织环境提出采纳的建议；展示认知、规范和情感方面如何影响对创新吸引力和可扩展性的看法；并运用说服技巧与参与创新扩展和采纳过程的观众建立联系。 课程大纲： 1. 如何识别成功的创新：学习影响创新采纳的关键特征，通过两个现实案例（机器人手术和巴西社区卫生工作者）进行评估。 2. 影响创新采纳的组织和人类因素：了解影响创新采纳的组织特征及人类特性。 3. 原产国及其对创新扩散的影响：学习原产国如何影响，认知、规范和情感方面如何影响创新的扩散，包括无意识偏见。 4. 确定最终用户并确保参与：了解在临床环境中采纳创新的过程，包括识别变革代理人以及如何根据受众调整推介内容。
Name:HOW TO IDENTIFY A SUCCESSFUL INNOVATION
Description:You will learn about the key features of an innovation which affect its adoption and assess this by drawing on two real-world innovations (robotic surgery and community health workers in Brazil).
Name:ORGANISATIONAL AND HUMAN FACTORS THAT AFFECT ADOPTION OF AN INNOVATION
Description:You will learn about the features of an organisation as well as the human characteristics that affect an innovation's adoption.
Name:COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION
Description:You will learn about Country of Origin affects and how cognitive, normative and affective aspects can affect the diffusion of an innovation including unconscious bias.
Name:IDENTIFYING THE END USER AND SECURING ENGAGEMENT
Description:You will learn about the process of adopting an innovation within a clinical setting, including identifying who the change agents are and how you would adapt a pitch based upon your audience.
This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience. By the end of this course, you'll feel able to judge the success of innovation projects; analyse how organizational structure, culture and resources are key in adoption; make recommendations for adoption in relation to organizational contexts; demonstrate how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability; and apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.
