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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/generative-ai-in-marketing
课程评论：没有评论
课程名称：使用生成性人工智能进行内容营销 概述：该课程提供了数字营销的基础知识，并探讨了生成性人工智能如何持续革新营销组织的内容管理方式。课程重点培养有效在线品牌推广所需的技能和专业知识，通过利用客户洞察来优化营销活动并理解客户情感，非常适合希望提升自己能力的营销专业人士。 课程大纲： 1. **生成性人工智能应用** 本模块欢迎大家进入生成性人工智能应用的世界！生成性人工智能改变了我们对营销的思考，成为营销组织创建、部署和维护内容的重要工具。我们将探讨生成性人工智能如何转变营销方式，以及现实世界中的组织和品牌如何利用关键策略、指标、数据和决策保持竞争优势。我们将重点关注从大众营销转向一对一个性化营销的趋势，数据和算法在个性化客户互动中的重要性。最后，我们将探讨大型语言模型（LLM）如何生成自然语言文本，以及如何利用生成性人工智能策划语言。 2. **内容营销** 欢迎来到内容营销模块！客户洞察正在迅速变化且充满不确定性。随着数字和社交渠道及技术提供大量信息和数据，客户现在比以往任何时候都更为互联和了解。在本模块中，您将参加客户洞察练习，学习如何通过“倾听”消费者的搜索来有效建立和推广在线品牌，同时识别关键趋势，以Vibe Kayak作为品牌示例。最后，您将学习如何通过付费广告和搜索引擎优化（SEO）优化Vibe Kayak的数字活动策略。
Name:Generative AI Applications
Description:Welcome to the Generative AI Applications module! Generative AI has changed the way we approach marketing and has become an increasingly important tool to create, deploy, and maintain content for marketing organizations. In this module, we will explore how Generative AI is transforming marketing and how real-world organizations and brands have adopted Generative AI using key strategies, metrics, data, and decision-making to stay ahead of the competition. In this module, we will focus on the shift from mass marketing to one-on-one personalized marketing and how data and algorithms are essential to personalizing customer engagement. Finally, in this module, we will explore the Large Language model (LLM) approach to generate natural language text and using potential completion words to curate language using Generative AI.
Name:Content Marketing
Description:Welcome to the Content Marketing module! Customer insights are changing rapidly and unpredictability. With the abundance of information and data available to customers from digital and social channels, and technologies, customers are now even more connected and informed than ever before. In this module, you will participate in a customer insights exercise where you will learn how to effectively establish and promote a brand online by “listening” to what consumers are searching for, while identifying key trends, using Vibe Kayak's as your brand example. Finally, you will learn how to optimize a digital campaign strategy through paid ads and search engine optimization (SEO) for Vibe Kayak's.
The Content Marketing in Generative AI course provides you with a foundational knowledge of digital marketing and how Generative AI continues to revolutionize the way marketing organizations effectively manage content. This course focuses on the developing and expanding the necessary skills and expertise for effective online brand promotion by leveraging customer insights to optimize marketing campaigns and understanding customer sentiments. This course is ideal for marketing professionals seeki
