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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/gamification
课程评论：没有评论
课程名称：游戏化 概述：游戏化是将游戏元素和数字游戏设计技巧应用于非游戏问题，如商业和社会影响挑战的一种方法。本课程将教您游戏化的机制，为什么它具有巨大的潜力，以及如何有效地使用它。欲了解更多课程中描述的概念，您可以购买Werbach教授的书籍《为了胜利：游戏思维如何变革您的商业》，该书以多种语言提供纸质版或电子版。 课程大纲： 第一部分：游戏化与游戏 描述：游戏化是一个新领域，但游戏是古老的。在本模块中，我们将探讨游戏化的定义、组织为什么采用它以及它的起源。尽管对该领域的范围没有普遍一致的看法，但一系列概念清晰地代表了游戏化。第二课将解释游戏的概念为何超出大多数人的理解，以及游戏设计如何成为游戏化的基础。 第二部分：解构游戏 描述：在非游戏环境中应用游戏设计原则到底意味着什么？在这一模块中，我们将讨论游戏设计师如何进行他们的创作，以及如何从游戏设计的角度看待任何情况。接着，我们将研究游戏和游戏化的基本要素，学习如何将游戏拆分为其组成部分，并将其应用于创建游戏化系统。 第三部分：动机与心理学 描述：游戏化是一种激励技术，因此与心理学直接相关。本单元介绍与游戏化相关的主要心理学概念。第一课关注行为方法和奖励设计；第二课识别这种方法的风险和替代方案。 第四部分：设计 描述：成功的游戏化是一种设计形式。本模块描述了设计过程，并提供了一个六步框架，适用于任何游戏化项目。第二课识别开发创造性、以人为本的、深思熟虑的游戏化解决方案的重要考虑因素和选择。 第五部分：应用 描述：本模块描述在两个特定语境中应用游戏化时的挑战和机遇：组织内部和社会影响或行为改变环境。 第六部分：游戏化的视角 描述：游戏化有许多合理的限制、关注点和危险。其中一些可以通过深思熟虑的设计避免，但其他一些必须在任何实施中直接考虑。最后一课详细介绍了超出课程范围的游戏化相关技术，并展望未来。
Part: 1
Title:Gamification and Games
Description:Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
Part: 2
Title:Deconstructing Games
Description:What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
Part: 3
Title:Motivation and Psychology
Description:Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
Part: 4
Title:Design
Description:Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
Part: 5
Title:Applications
Description:This module describes particular challenges and opportunities when applying gamification in two contexts: within an organization, and in social impact or behavior change environments.
Part: 6
Title:Gamification in Perspective
Description:There are many legitimate limitations, concerns, and dangers from gamification. Some of them can be avoided through thoughtful design, but others must be considered directly in any implementation. The final lesson details gamification-related techniques that go beyond those covered throughout the course, and concludes with a look toward the future.
Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.
