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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/fundraising-development
课程评论：没有评论
课程名称：筹款与发展基础 概述：本课程将为您提供筹款领域基础术语和概念的介绍，同时概述发展周期，包括识别和培养、维护和认可。您将学习如何制定支持案例、识别和评估潜在捐赠者、将捐赠者的兴趣与您组织的使命和目标相匹配、认识到计划赠与对捐赠者的好处、构建成功的募款请求，并应对伦理困境。此外，课程还将探讨该领域的职业机会以及当今筹款管理者面临的当代问题和趋势。在整个课程中，您将获得实践经验，开发各种书面产品以丰富您的筹款与发展作品集。 课程大纲： 1. **筹款与慈善**： 本模块将使您能够讨论筹款术语，并自信地与该领域的其他人互动。您将理解指导发展和筹款的伦理原则，并在发展过程中建立基础。您将能够描述并区分几种不同类型的活动及各种筹款方式。 2. **支持案例、潜在捐赠者识别和年度捐赠**： 本模块将使您能够定义和描述有效支持声明的组件，并区分组织的愿景、目标和宗旨。您将能够制作支持声明的不同版本，并识别您组织的潜在捐赠者。您将能够讨论年度捐赠活动，并规划和建立支持您组织筹款程序的基础。 3. **重大捐赠、计划赠与、基金会和企业捐赠项目**： 本模块将使您能够区分重大捐赠和计划赠与。您将了解重大捐赠过程的概述，讨论如何培养和请求重大捐赠者。您将能够识别建立计划赠与项目和潜在捐赠者的方法，以及基金会和企业支持在发展计划中的作用，并能够描述撰写资助申请的基本步骤。 4. **捐赠者关系与筹款活动**： 本模块将使您能够描述捐赠者关系程序的四个支柱。您将能够区分各种类型的筹款活动，并识别成功筹款活动所需的基本构件。您将能够为您组织举办的慈善活动撰写请求资金的提案信。 通过本课程的学习，您将为进入筹款与发展领域打下坚实的基础，并具备实施成功筹款活动的能力。
Name:Fundraising and Philanthropy
Description:In this module, you will be able to discuss fundraising terminology and be confident interacting with others in the field. You will be able to describe the ethical principles that guide development and fundraising and build a foundation in the development process. You will be able to describe and distinguish between several different types of campaigns, and various ways you can raise money.
Name:Case for Support, Prospect Identification, and Annual Giving
Description:In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization. You will be able to discuss annual giving campaigns and be able to plan and build a base of support for your organization's fundraising programs.
Name:Major Gift, Planned Giving, Foundations and Corporate Giving Programs
Description:In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors. You will be able to identify how to establish a planned giving program and potential prospects. You will identify the role that foundation and corporate support plays in a development program and be able to describe the basics of the grant writing process.
Name:Donor Relations and Fundraising Campaigns
Description:In this module, you will be able to describe the four pillars of a donor relations program. You will be able to differentiate the various types of fundraising campaigns and identify the essential building blocks for running a successful fundraising campaign. You will be able to write a proposal letter to solicit funds for a charity event that your organization is hosting.
In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.
