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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/fundamentals-of-technology-sales
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课程名称：技术销售基础 课程概述：在技术销售领域，有数以万计的工作机会，这一领域迅速崛起，急需具备敏锐洞察力的人才，帮助技术解决方案与技术买家、公司老板及决策者建立关键联系。人工智能、区块链、云计算、网络安全、物联网等技术的快速发展，要求专业的销售人员将这些产品和服务推向市场。想象一下，帮助企业客户从传统计算机和充满漏洞与网络威胁的大型本地存储环境转变为技术先进、低成本且可扩展的技术和经过验证的安全环境。通过本课程的专家指导培训和实践，你将有机会自信地推动公司的收入增长，同时为客户创造价值。 课程大纲： 1. 课程导论：了解学习体验和课程形式，认识教师，与来自全球的同学建立联系。 2. 技术在技术销售中的角色：理解新兴技术如何为销售专业人士创造机会，增强对云计算和网络安全的知识。 3. 四步销售流程：研究销售流程的重要步骤，学习如何寻找潜在客户、评估客户需求并提出解决方案。 4. 成交阶段：探讨销售的最后阶段，重点关注销售管道管理、达成交易以及销售目标规划和预测。 5. 后续步骤：制定进一步的学习和发展计划。 通过本课程的学习，您将掌握技术销售的基本原则，为在这一快速发展的领域打下坚实的基础。
Name:Introduction to the Fundamentals of Technology Sales
Description:Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
Name:The Role of Technology in Technology Sales
Description:Understand how emerging technologies are creating opportunities for sales professionals, and build your knowledge of cloud computing and cyber security.
Name:The Four-Step Sales Process
Description:Examine the critical steps of the sales process, and learn how to prospect, assess customer needs, and propose a solution to these needs.
Name:Closing the Sale
Description:Explore the final stages of selling with an emphasis on sales pipeline management, closing deals, and sales goal planning and forecasting.
Name:Next Steps
Description:
With tens of thousands of jobs in technology sales available, this is a rapidly emerging opportunity that needs sharp people to make critical connections between technical solutions and technical buyers, company owners, and decision-makers. The rapid growth in artificial intelligence, blockchain, cloud computing, cyber security, Internet of Things, and more requires effective sales professionals to help bring these products and services to market. Imagine helping transform an industry of business customers from traditional computers and large on-premise storage rooms littered with vulnerabilities and cyber threats to technologically advanced, low-cost, scalable technology and proven secure environments. With expert-led training and practice in this course, you’ll have the opportunity to confidently drive revenue for your employer and your customers.
