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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/fundamentals-of-international-business
课程评论：没有评论
课程名称：国际商业基础 课程概述：学习国际商业对于希望成为全面发展的现代人来说至关重要。了解国际商业环境的主要特征、跨境商业活动的机制以及参与这些活动的动机，将帮助你理解当代商业环境，并在复杂的世界中自如地应对。本课程提供有关国际商业的基本知识、主要参与者及最新趋势。 课程大纲： 1. **全球化** - 描述：本周介绍国际商业的主题、我们在整个课程中使用的关键术语以及每周将讨论的主题。同时，概述国际商业中的一个主要概念——全球化。 2. **国际化过程** - 描述：本周讨论企业如何以及为何进行国际化。我们将研究全球化的主要表现之一——外商直接投资（FDI），并与其他国际化方法进行比较。 3. **制度** - 描述：本周介绍制度的概念及其对跨境活动的影响。提供有关全球范围内政治和文化体系主要差异的见解。 4. **跨国企业** - 描述：本周旨在加深对跨国企业的理解。我们将提供有关其运营背景、跨国企业面临的主要选择以及它们对社会和环境的主要影响的深入见解。 通过本课程的学习，您将获得国际商业的核心知识，为您在全球商业环境中提供重要的决策支持。
Name:Globalisation
Description:This week introduces the subject of international business, the key terms that we will use throughout this MOOC and the topics that will be discussed each week. It also provides an overview of one of the main concepts in international business – globalisation.
Name:Internationalisation process
Description:This week discusses how and why firms internationalise. We will look at one of the main manifestations of globalisation -- foreign direct investment (FDI) and compare it with other methods of internationalisation.
Name:Institutions
Description:This week introduces the concept of institutions and how they influence cross-border activities. It offers insights into the main differences in political, and cultural systems across the globe.
Name:Multinational enterprises
Description:The purpose of this week is to deepen your knowledge of multinational enterprises. It will provide more insights regarding the context of their operations, main choices faced by multinationals, and the main impacts they have on the society and environment.
Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world. This MOOC provides essential knowledge about international business, its key actors and recent trends. It combines r
