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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/fundamentals-of-graphic-design
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课程名称：平面设计基础 课程概述：平面设计无处不在，文字和图片是其核心元素，承载着数字世界和印刷世界中的大部分内容。随着平面设计在我们生活中的可见性和普及，平面设计在文化中的重要性也日益增加。通过视觉示例，本课程将教授平面设计的基本原则，包括图像制作、排版、构图、色彩和形状的运用等。这些是所有平面设计实践中的基础技能。课程不仅仅是观看设计视频，更是鼓励学员积极实践、亲自动手制作设计。 在课程结束时，学员将能够通过多种图像制作技术探索和调研视觉表现，理解形状、色彩和图案的基本原则，掌握排版的语言和技能，并应用构图和视觉对比的原则。如果完成课程及相关的可选（但强烈推荐）作业，学员将具备可以应用于自己项目的核心平面设计技能，或深入研究某个平面设计的专业领域。 课程要求：学员需使用计算机完成课程，虽然可以没有计算机，但难度较大。如果具备初级的Adobe Creative Suite程序（如Illustrator、Photoshop和InDesign）的使用知识将有所帮助，尤其是在完成可选作业时。 课程大纲： 1. 课程概述：总结课程的作业和期望。 2. 第1周：图像制作基础：探讨图像如何传达信息，通过类比和数字的制作技术进行实验。 3. 第2周：排版基础：学习排版术语与基本规则，进行排版作品创作。 4. 第3周：形状与色彩基础：理解设计中的视觉对比、色彩、节奏与模式，通过作业实践这些概念。 5. 第4周：构图基础：学习视觉对比、裁剪、层次和方向等在构图中的应用，动手创作抽象作品。 6. 继续深入平面设计学习：提供进一步学习平面设计的资源和建议，帮助学生创建有竞争力的作品集和艺术家声明。 本课程旨在培养学生的实际设计能力，提升其沟通和创作的技能。
Name:Course Overview
Description:Welcome! In this first module I will summarize the assignments and expectations of this course.
Name:Week 1: Fundamentals of Imagemaking
Description:This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!
Name:Week 2: Fundamentals of Typography
Description:This week we are going to look at typographic terminology and the basic rules for creating typography. I'll show you a range of tips and techniques for working with type, in both a functional and expressive manner, and you'll find out about the process involved in making and controlling typography. This week you'll complete a quiz to make sure you understand the language of typography–this is required. I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own typographic monogram, and you'll use that as a central element in designing a typographic business card in the second assignment. Give them a try, they are the place where you can demonstrate and apply your formal skills, and the place where you get to play with type!
Name:Week 3: Fundamentals of Shape and Color
Description:This week we are going to look at how designers work with shape and color as their fundamental building blocks. You'll learn about visual contrast, color, rhythm and pattern in design. I'll be showing you the process involved in making an abstract design from shapes, and how to use that element to create a repeating pattern design. You'll be completing a quiz (required!) to make sure you understand how visual contrast and color work, and I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own simple and complex design motifs, and you'll use them as the central elements in designing a repeating pattern in the second assignment. The assignments are optional, but they are the place where you get to demonstrate and apply your formal skills, so well worth taking the extra time to complete!
Name:Week 4: Fundamentals of Composition
Description:This week we are going to look at how designers work with visual contrasts, cropping, hierarchy and direction in single images and complex compositions. You'll find out how to control and use scale, weight, direction, texture, and space in a composition, and how to compose work that ranges from the complex to the minimal. In the first peer review assignment you'll create your own abstract compositions that demonstrate your knowledge and control of visual contrast. In the final optional assignment, you can use all your skills from the entire course to create experimental compositions in the form of a poster for a mythical band. This last project is optional, but I strongly suggest you try it out, it'll let you grow and apply your design knowledge and really enjoy and express yourself in your design work!
Name:Continuing your graphic design studies
Description:In this section we've provided some useful resources for students wishing to further their studies in graphic design. The information was authored by Calvin Rye, MFA alumnus of the Graphic Design program at CalArts in consultation with CalArts' Graphic Design faculty and our Office of Admissions. In addition to some advice about selecting the right program of study, we've also included some tips for creating and presenting a strong, organized portfolio and writing your artist statement. These are essential components of any application to a graphic design program, as well as a freelance graphic designer's toolkit. Regardless if you are applying to schools or looking for work in the field, we hope you find these tips and resources useful to your goals.
Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture. Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape... foundational skills that are common in all areas of graphic design practice. I don't just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker and a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects. At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design. To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner's level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.
