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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/fundamentals-of-entrepreneurship-in-the-family-business
课程评论：没有评论
课程名称：家族企业创业基础 概述：如今，家族企业在我们的经济中不可或缺。然而，识别能够让家族企业在竞争环境中脱颖而出的成功工具和策略非常重要。因此，本课程为您提供了了解和应用最佳实践的机会，考虑到创业和创新模式，以便利用家族企业所拥有的优势，为下一代创造合适的商业环境。 在本课程中，您将有机会了解涉及创业的工具和组成部分；从创意产生、市场验证和价值主张，到向投资者展示您的销售计划（商业推介）。 这个在线课程提供了家族企业成功创业所需的知识和工具。 蒙特雷科技大学的创业家庭中心和EGADE商学院是培养这些技能的理想机构，因为根据2016年《泰晤士高等教育》的排名，蒙特雷科技大学是墨西哥第一所大学，拉丁美洲第六所大学。 创业家庭中心的教授均为高度 квалифицированные 并被认可为全球家族创业STEP项目的一部分，而EGADE商学院在MBA项目方面被《美洲经济》排名评为拉丁美洲第一商学院。 课程大纲： 第一部分：主题1. 家族企业创投：STEP模型 第二部分：主题2. 巨大趋势与创业 第三部分：主题3. 创意产生与市场验证 第四部分：主题4. 价值主张 第五部分：主题5. 商业推介（家族与非家族投资者）
Part: 1
Title:Topic 1. A Family Business Venture: The STEP Model
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Part: 2
Title:Topic 2. Mega Trends and Entrepreneurship
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Part: 3
Title:Topic 3. Ideation and Market Validation
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Part: 4
Title:Topic 4. Value Proposition
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Part: 5
Title:Topic 5. Business Pitch (Family and Non-Family Investors)
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Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations. In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch). This online course delivers the knowledge and tools necessary for the success of a venture in the family business. The Center for Entrepreneurial Families and EGADE Business School of the Tecnológico de Monterrey is the ideal institution to develop these skills, since Tecnológico de Monterrey is the number 1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016. Professors at Center for Entrepreneurial Families are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, and EGADE Business School is the number 1 business school in Latin America in MBA program, according to the ranking of AméricaEconomía.
