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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/from-likes-to-leads
课程评论：没有评论
课程名称：从点赞到潜在客户：在线与客户互动 课程概述： 《从点赞到潜在客户：在线与客户互动》是谷歌数字营销与电子商务证书项目中的第三级课程，共有七个课程。本课程将帮助您制定社交媒体营销策略。社交媒体作为许多企业的主要数字营销渠道，因其庞大的用户群体而重要，用户在社交平台上进行社交、与企业互动以及分享内容。因此，任何数字营销策略都离不开在线品牌形象，供客户与品牌互动。在本课程中，您将探索不同的社交媒体平台，并确定适合特定业务需求的平台。您将学习如何运用平面设计原理为社交媒体创建内容，并了解如何管理社交媒体的存在。此外，您将设定目标和社交媒体广告的成功指标。 由在该领域工作的谷歌员工提供指导，您将通过实践活动和示例，模拟常见的数字营销和电子商务任务，并展示一些最佳工具和资源。 完成该项目的七个课程后，学习者将具备申请数字营销和电子商务入门职位的能力，无需之前的经验。 学习目标： - 确定社交媒体营销的五个核心支柱：策略、规划与发布、倾听与互动、分析与报告、广告。 - 决定如何为活动选择社交媒体平台。 - 理解如何提高社交媒体上的互动。 - 学习如何撰写、设计和重新利用吸引人的社交媒体内容。 - 理解如何利用社交媒体分析收集的数据作为决策工具。 - 学习呈现社交媒体报告的最佳实践。 - 通过付费社交媒体实现特定营销目标。 课程大纲： 1. 社交媒体营销的重要性及平台选择。 2. 社交媒体策略、规划和发布的核心支柱。 3. 社交媒体上的倾听和互动。 4. 社交媒体分析与报告的重要性。 5. 付费社交媒体的优势及广告平台选择。 本课程将为您在社交媒体营销领域打下坚实的基础，并指导您实现商业目标。
Name:Introduction to from likes to leads: interact with customers online
Description:You will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.
Name:Social media strategy, planning, and publishing
Description:You will focus on the first two core pillars of social media marketing: strategy, and planning and publishing. You’ll also learn how to accomplish business goals with a social media marketing campaign and how to identify a target audience while building a brand identity on social media. Then, you’ll learn the differences between paid, owned, earned, and organic social media marketing. Then, you’ll determine how to publish content at the right time and with the right frequency.
Name:Listening and engagement on social media
Description:You will focus on the third core pillar of social media marketing: listening and engagement. You’ll learn the importance of social listening and how to use popular social listening tools. Then, you’ll explore ways to develop relationships with customers and build brand authority.
Name:Social media analytics and reporting
Description:You will focus on the fourth core pillar of social media marketing: analytics and reporting. You’ll explore the importance of social media analytics and describe different analytics segments. Next, you’ll learn about popular analytics tools and understand how to use the data gathered to make decisions and improvements. Then, you’ll examine the importance of social media reports and practice creating one.
Name:Paid social media
Description:You will focus on the fifth core pillar of social media marketing: paid social media. You’ll learn about the benefits of paid advertising on social media and how to choose the best platforms for your ads. You’ll also explore ad formats and content types for different social media platforms and measure the impact of an ad campaign on a social media platform. You’ll end the course by describing common types of social testing and how to run a social test.
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media
