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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/foundations-of-strategy-ie-business-school
课程评论：没有评论
课程名称：战略基础 概述：战略是一个复杂的领域，密切相关于经济学。在课程的第一周，您将学习如何使用经济逻辑，从战略的角度理解企业和市场的基本运作逻辑。 第一周讨论的经济逻辑，自早期以来就塑造了战略分析领域。波特五力模型可能是最著名的战略分析工具，它直接基于市场结构的概念，帮助我们深入理解竞争环境如何影响企业产生真正的经济利润。 课程大纲： 1. **战略与价值创造** - 描述：战略是一个复杂的领域，密切关联经济学。我们将建立企业和市场如何运作的基本逻辑，以战略视角使用经济逻辑。 2. **竞争优势 - 外部视角** - 描述：第一周探讨的经济逻辑，自早期以来塑造了战略分析领域。波特五力模型直接与市场结构相关，帮助我们更深入理解竞争环境如何影响企业生成真正的经济利润。本周，我们将研究波特五力与市场结构、规模经济之间的关系，并初步探讨企业如何利用这些要素创造竞争优势。 3. **竞争优势 - 内部视角** - 描述：本周，我们将不再单纯关注行业的外部结构作为竞争优势的来源，而是将视角转向企业内部的资源和能力，以及相关的“基于资源的视角”，探讨内部资源和能力在竞争环境中的表现。 4. **竞争优势 - 全面视角** - 描述：通过五力模型分析行业，或通过基于资源的视角分析企业内部资源和能力，就像摆动的钟摆一样；战略理论和实践在过去几十年中已从几乎只关注环境转向关注企业的核心能力。然而，要全面了解企业的现状及其和行业可能的未来发展，我们需要同时考虑这两个视角！在最后一周，我们将致力于这一关键整合，深入理解竞争优势真正的含义及其可能的不同形式。
Name:Strategy and Value Creation
Description:Strategy is a complex field and intrinsically related to economics. In this first week we will establish the basic logic of how firms and markets function by using economic logic from a distinctly strategic perspective.
Name:Competitive Advantage – The External Perspective
Description:The economic logics discussed in the first week have shaped the field of strategic analysis from very early on. Porter’s Five Forces – probably the most well-known strategic analysis tool – directly builds on the notion of market structures and helps us to get a deeper understand of how the competitive environment affects the ability of firms to generate true economic profits. In this week, we´ll look at how Porter's Five Forces are related to market structures, economies of scale, and begin to touch on how firms leverage these to create competitive advantage.
Name:Competitive Advantage - The Internal Perspective
Description:This week, we will move away from exclusively considering the external structure of an industry as the source of competitive advantage and instead focus our view on the internal resources and capabilities within firms – and the associated “resource based view” to look at how internal resources and capabilities play out in competitive situations.
Name:Competitive Advantage – The Holistic View
Description:Looking through the lens of the five forces at the industry, or through that of the resource based view at firm internal resources and capabilities, feels a bit like swings of a pendulum – and, indeed, strategic theory and practice over the last decades has veered from a near-exclusive focus on the environment to being entranced by firms’ core capabilities. However, to get the full picture of where your firm stands (and where it and its industry may move) requires us to consider both of these perspectives! In this final week we will work on this crucial integration by building our understanding of what a competitive advantage truly is – and what distinct forms it can take.
Strategy is a complex field and intrinsically related to economics. In this first week of this course you will learn the basic logic of how firms and markets function by using economic logic from a distinctly strategic perspective. The economic logics discussed in the first week have shaped the field of strategic analysis from very early on. Porter’s Five Forces – probably the most well-known strategic analysis tool – directly builds on the notion of market structures and helps us to get a deep
