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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/foundations-of-neuroscience
课程评论：没有评论
课程名称：神经科学基础 课程概述：“神经科学基础”课程深度探讨了影响和劝说的神经及生物基础，提供了大脑如何处理感官、情感和认知信息的全面理解。学员将探索关键的大脑区域及其在决策、记忆、注意力和情感中的作用，这些内容对有效的沟通策略至关重要。通过实践神经科学测量技术，学员将学习如何评估影响力活动的效果。 课程大纲： 1. **课程介绍** - 描述：本课程探讨影响和劝说的神经和生物基础，重点关注关键脑区、感官系统和情感处理。学员将研究注意力、记忆和决策等认知过程，及其与劝说沟通的关系。课程还涵盖感知现象的角色及情感反应对行为的影响。学员将获得评估影响力活动的实用技能，运用神经科学测量技术进行案例研究和实践评估，将这些见解应用于现实场景。 2. **神经解剖学** - 描述：该模块将探讨神经解剖学和大脑功能，特别关注负责执行功能的前额叶皮层。此模块需要比其他模块更多的记忆，但这是掌握大脑解剖及其功能的必要步骤，以便后续模块的学习更加有效。 3. **感觉与知觉** - 描述：本模块提供了对知觉和认知的概述。主要理论包括自上而下和自下而上处理。模块强调大脑中的视觉、听觉和嗅觉处理及其与影响和注意力的关系。 4. **记忆** - 描述：本模块深入研究人类信息处理的复杂性及其在影响中的角色。学员将探讨核心认知过程——注意力、参与、工作记忆和负荷，同时区分隐性和显性测量方法。 5. **情感** - 描述：在这个模块中，学员将探索支持不同记忆过程的大脑结构。还将研究声明性记忆和非声明性记忆、程序性记忆及启动等主题，并介绍编码和提取的工作机制。 此课程旨在通过深刻理解神经科学原理，帮助学员提升影响力和劝说能力。
Name:Course Introduction
Description:This course explores the neural and biological foundations of influence and persuasion, focusing on key brain regions, sensory systems, and emotional processing. Learners will examine cognitive processes like attention, memory, and decision-making, and how these relate to persuasive communication. The course also covers the role of sensory perception phenomena and the impact of emotional responses on behavior. Learners will gain practical skills in evaluating influence campaigns using neuroscience measurement techniques. Through case studies and hands-on assessments, students will apply these insights to real-world scenarios.
Name:Neural Anatomy
Description:This module will explore neural anatomy and brain function. Specific attention is focused on the pre-frontal cortex responsible for executive function. This module requires more memorization than other modules in the course, but is necessary to develop fluency of brain anatomy and functions so that future modules are more effective.
Name:Sensation and Perception
Description:This module provides an overview of perception and cognition. Key theories will include top-down and bottom-up processing. The module will emphasize visual, auditory, and olfactory processing in the brain and its relation to influence and attention.
Name:Memory
Description:This module delves into the intricacies of human information processing and its role in influence. Learners will explore core cognitive processes—attention, engagement, working memory, and workload—while distinguishing between implicit and explicit measurement methods.
Name: Emotion
Description:In this module, you'll explore the brain structures that support different memory processes. You'll also dive into topics like declarative and non-declarative memory, procedural memory, and priming, along with an introduction to how encoding and retrieval work.
The course "Foundations of Neuroscience" delves into the neural and biological foundations of influence and persuasion, providing a comprehensive understanding of how the brain processes sensory, emotional, and cognitive information. You will explore key brain regions and their role in decision-making, memory, attention, and emotion, essential for effective communication strategies. By gaining hands-on experience with neuroscience measurement techniques, you will learn to assess the impact of in
