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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/food-beverage-management
课程评论：没有评论
课程名称：食品与饮料管理 课程概述：管理食品和饮料行业的公司是一项令人着迷的任务。食品和饮料产品与大多数国家的文化息息相关，因此制作和销售这些产品不仅仅是为了制作和销售美味产品，更是为了养活人们的身体、灵魂和内心。基于此，任务变得复杂而富有挑战。 本课程的目标有两个：一方面，我们将关注食品和饮料企业经理和创业者面临的当代挑战；另一方面，我们将提供设计和实施适当行动方案的模型和工具，以满足客户需求并在竞争中建立优势。 该课程由四个模块和一个介绍组成，每个模块探讨食品和饮料公司面临的一个难题。参与者将观看一系列视频讲座和嘉宾演讲，内容结合了特定主题的易理解介绍以及管理者和专家的访谈，提供宝贵的见解和示例。 为了丰富您的学习体验，我们将提供一部关于摩德纳地区卓越性的纪录片，采用为本课程特别开发的格式，使您能够像在校学生一样直观地体验该区域。 每个模块都配有评估测验和每周讨论论坛，反映食品与饮料行业的多样性、复杂性以及我们在课程中共同建立的网络的力量。顺利完成测验是获得课程证书的要求，如评分政策所述。 课程嘉宾讲者包括： - Masterchef Italia Sky – Nils Hartmann - Eataly – Paolo Bongiovanni - Berlucchi – Paolo Ziliani - Joia Restaurant – Pietro Leemann - Branca – Nicolò Branca - Barilla – Giuseppe Morici - Proyecto Expo 2015 Chile – Guillermo Ariztia - Winery Il Cavallante, Milano – Sergio Morpurgo - Heineken – Floris Cobelens - TRDN – Martin Oetting - GROM – Federico Grom - Tetra Pak – Matthew Hatton - BioHombre – Matteo Panini - Acetaia Maletti – Carmen & Claudio Maletti - Cantine Riunite & CIV – Vanni Lusetti 等。 课程大纲： 1. 产品与市场：探讨产品如何为客户创造价值，以及客户如何评价产品及其质量。 2. 传统与创新：分析传统与创新在食品和饮料行业客户体验中的角色，以及品牌在此议题中的价值。 3. 本地与全球：研究在全球市场中本地化的价值和在本地市场中全球化的价值，探讨分销网络在国际食品和饮料市场中的作用。 4. 小与大：利用规模优势在食品和饮料市场建立竞争优势，设计不同市场的增长策略。 5. 实地深度洞察：提供额外材料，帮助您发现食品和饮料世界的实际见解。 注意：由于大多数视频的受访者母语不是英语，我们决定在字幕中保留他们更具表现力的演讲，以确保音频和字幕之间的更严格配对。
Name:Products vs. Markets
Description:How products generate value for the customer and how customers value products and their quality.
Name:Tradition vs. Innovation
Description:The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.
Name:Local vs. Global
Description:There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.
Name:Small vs. Big
Description:Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.
Name:Great Insights from the Field
Description:Here you can find some additional material to let you discover some practical insights of the food and beverage world.
Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles.
